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RETAILERS

Store Check: Macy’s Herald Square

Following snowdrifts and slush, shoppers returned to stores—and the licensed goods within. Macy’s flagship 34th Street location featured some select brands in full force…


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EVENT MARKETING

Angry Birds, Ice Age Among Entertainment/Character Properties Added to Macy’s Parade

The balloon lineup for Macy’s Thanksgiving Day Parade reads like a who’s who of $100 million-plus entertainment/character licensing properties…


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