Magic Star, the entertainment label for Sony Music UK, has announced a partnership with global toy company MGA Entertainment on a worldwide, exclusive music partnership deal that will support the global top toy brand, LOL Surprise. Under the agreement Magic Star will work with Sony Music Entertainment’s (SME) record labels in more than 40 markets around the world, including Columbia Records’ Jam Jr., to release new music from LOL Surprise. The goal of the collaboration is to expand the brand and enable fans to engage in a new way. Magic Star will use their expertise to create and produce music to support LOL Surprise product lines and future marketing initiatives, bringing the characters to life and to enhance storytelling moments through music.   Next month, LOL Surprise and Magic Star will support the debut of… . . . read more