The Licensing Letter

Marketing & Promotion

Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways

By Allison Watkinson TLL Reporter Murf Electric Bikes has partnered with Kona Big Wave for a limited-edition Kona Big Wave-inspired electonic bike. The co-branded electric bike is a Murf Higgs Step-Thru model that is painted in the official Kona Blue Wave color and decorated with a colorful Hawaiian flowers pattern, whitewall tires and a lockable storage crate. Other key … [Read more...] about Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways

Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding

By Allison WatkinsonTLL ReporterFalcon’s Beyond Global has appointed Toni Caracciolo as the company's new EVP of marketing and branding. In the newly-created position, Caracciolo will be responsible for the strategy and execution of communications, marketing, and management of the company's brands, IPs, and business sectors.“Falcon’s Beyond is a company on a rapid international … [Read more...] about Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding

Average Royalty Rates, Guarantees & Advances in the U.S. & Canada Climb Thanks to Entertainment

Royalties on licensed goods in the U.S. and Canada in 2015 started a second decade of long-term stability, once again showing little or no movement. The average royalty in 2015 was 8.73% compared to 8.68% in 2014, a change of just 0.6%. Since 2005, the average royalty rate across property types and product categories has been in the 8.6% to 8.8% range. More than half (59%) of … [Read more...] about Average Royalty Rates, Guarantees & Advances in the U.S. & Canada Climb Thanks to Entertainment

Fewer Marketing Requirements & Shorter Contact Terms

The following is an excerpt from TLL's feature story on royalty rates. See the complete run-down here, including breakdowns by each channel and full data charts. Fewer Marketing Requirements Imposed The percentage of respondents saying that they pay into or require a contribution to a central marketing fund (CMF) continued to trend downward, falling from 45% in 2014 to 41% in … [Read more...] about Fewer Marketing Requirements & Shorter Contact Terms

Mattel Turns to Crowdsourcing for American Girl Rollout

By Glenn S. Demby, Esq. Mattel's two newest American Girl period dolls, Maryellen Larkin (from the 1950s) and Julie Albright (1970s), hit shelves on August 27. After successfully collaborating on a 70th anniversary YouTube documentary for Thomas the Tank Engine, Mattel has once more turned to crowdsourcing studio Tongal for help with the American Girl launch. The goal is to … [Read more...] about Mattel Turns to Crowdsourcing for American Girl Rollout