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Average Royalty Rates, Guarantees & Advances in the U.S. & Canada Climb Thanks to Entertainment

Royalties on licensed goods in the U.S. and Canada in 2015 started a second decade of long-term stability, once again showing little or no movement. The average royalty in 2015 was…

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Marketing & Promotions

Fewer Marketing Requirements & Shorter Contact Terms

The percentage of respondents saying that they pay into or require a contribution to a CMF, advertising or marketing campaign has dropped. Meanwhile, the average contract length…

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Mattel Turns to Crowdsourcing for American Girl Rollout

After successfully collaborating on a 70th anniversary YouTube documentary for Thomas the Tank Engine, Mattel has once more turned to crowdsourcing studio Tongal for help with the American Girl launch…

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