By Allison Watkinson TLL Reporter Martha Stewart and Plaid Enterprises have launched a licensed collection of art supplies and crafting accessories. Developed and manufactured by Plaid Enterprises, the Martha Stewart product line features a wide range of paints, stencil sets, stamps, crafting tools and unfinished wood surfaces. The collection will offer high-quality … [Read more...] about Martha Stewart Launches Craft Accessories with Plaid Enterprises
Martha Stewart
M&A and Legal
Macy's and (now Sequential Brand Group's) Martha Stewart make up with a renewal of their 10-year partnership. Macy's is the exclusive retailer for the Martha Stewart Collection brand that covers over 1,000 SKUs. The partners were previously embroiled in a 5-year legal dispute after JCPenney made a deal for Martha-branded bed, bath and kitchen products as its exclusive deal with … [Read more...] about M&A and Legal
As Pet Pampering Grows, Licensing Goes to the Dogs
By Marcy Magiera For evidence of Americans' preoccupation with their pets, look no further than Super Bowl Sunday, when Animal Planet's Puppy Bowl XII (in VR, no less) and Hallmark Channel's Kitten Bowl III will fill the hours leading up to the main gridiron event. Or the fact that a Petco survey during the fourth quarter showed that 82% of respondents intended to … [Read more...] about As Pet Pampering Grows, Licensing Goes to the Dogs