The Licensing Letter

Marvel

Hot Topic Creating Apparel Line for Stan Lee Centennial

By Allison Watkinson TLL Reporter Genius Brands has announced a direct-to-retail licensing partnership with Hot Topic to create an apparel line for the Stan Lee Centennial celebration. “We are launching the Stan Lee Centennial campaign to carry on his legacy for his millions of fans worldwide," said Kerry Phelan, Chief Brand Officer at Genius Brands.  "We take our role of … [Read more...] about Hot Topic Creating Apparel Line for Stan Lee Centennial

Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee

By Allison Watkinson TLL Reporter Stan Lee Universe has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios and Disney for global use in media and experiences. Stan Lee Universe is a joint venture between Pow! Entertainment and Genius Brands International that is focused on maintaining and expanding Stan Lee's legacy through licensing deals … [Read more...] about Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee

Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed

The newly launched Aconyte Books says it's publishing a new series of novels inspired by Marvel's hit tabletop miniatures game Crisis Protocol, and a series based on the Assassin's Creed video game series. Aconyte is the novels division of Asmodee Entertainment, created last year to deliver on the Asmodee slogan: “Great games, amazing stories!”, and to create new … [Read more...] about Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed

Jazwares Pens Multi-Year Marvel Deal For Costumes

Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes

Marvel and Yoobi Partner on Heroic Back-To-School Line

The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a 'super-powered' collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection. Yoobi describes itself as a "give-back brand" that … [Read more...] about Marvel and Yoobi Partner on Heroic Back-To-School Line

LEGO Named World’s Most Popular Kids Entertainment Brand

By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and with Paw Patrol rounding out the Top 5.  The data comes via a report from Brand Trends, in which mothers provided answers to a survey on behalf of their children, from ages 0 … [Read more...] about LEGO Named World’s Most Popular Kids Entertainment Brand

Marvel Launches Year Long Product Campaign for 2021

The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021

NRG Survey Reveals Top 20 Entertainment Franchises

By Gary Symons Editor in Chief, The Licensing Letter If you're in licensing, your job depends on picking the winning brands and franchises that people will want to see in their toys, clothing and various retail products. National Research Group just made that job easier, releasing their list of the most successful and popular franchises in the entertainment industry, … [Read more...] about NRG Survey Reveals Top 20 Entertainment Franchises

Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series

The Joester Loria Group has been retained as global licensing agent for APNG Enterprises’ NEW-GEN,The animated series is being produced by J.D. and Chris Matonti and Julia Coppola of APNG Enterprises and is based on the superhero comic book series distributed by Marvel Comics.  NEW-GEN is a superhero comic book series created in 2008 by Coppola and the Matontis, and centers … [Read more...] about Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series

Celebrating the Beauty in Diversity

Contact the editor at karina@plainlanguagemedia.com Kimora Lee Simmons Leissner reclaims Baby Phat, her old streetwear brand created to bring a voice to women of color in fashion, in part because of the influence of daughters Ming Lee (19) and Aoki Lee (16). Having personally purchased the label under undisclosed circumstances, she will relaunch Baby Phat by summer of this … [Read more...] about Celebrating the Beauty in Diversity