By Allison Watkinson TLL Reporter Stan Lee Universe has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios and Disney for global use in media and experiences. Stan… . . . read more
Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee
Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed
The newly launched Aconyte Books says it’s publishing a new series of novels inspired by Marvel’s hit tabletop miniatures game Crisis Protocol, and a series based on the Assassin’s Creed video game series. Aconyte is the… . . . read more
Jazwares Pens Multi-Year Marvel Deal For Costumes
Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new… . . . read more
Marvel and Yoobi Partner on Heroic Back-To-School Line
The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a ‘super-powered’ collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic… . . . read more
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home… . . . read more
NRG Survey Reveals Top 20 Entertainment Franchises
By Gary Symons Editor in Chief, The Licensing Letter If you’re in licensing, your job depends on picking the winning brands and franchises that people will want to see in their toys, clothing and various… . . . read more
Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series
The Joester Loria Group has been retained as global licensing agent for APNG Enterprises’ NEW-GEN,The animated series is being produced by J.D. and Chris Matonti and Julia Coppola of APNG Enterprises and is based on… . . . read more
Celebrating the Beauty in Diversity
Wrapping up the latest in diverse intiatives from fashion and beauty leaders like Kimora Lee Simmons, MAC/Disney, Nikita Dragun, Calvin Klein, and Marvel…
Marvel, DC Grow Market Share in Weak Comics Year
Disney’s Marvel is expected to outshine Warner Bros.’ DC Comics in retail sales both in the comic book and licensed merchandise sectors this year as the comics market continues to battle flattish growth…