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Mattel Announces Distribution Partnerships for Thomas & Friends: All Engines Go 

Mattel, Inc. announced this week it has broadened the global reach and viewership of the newly reimagined animated series Thomas & Friends: All Engines Go through multiple global licensing agreements. Produced in vibrant, 2D animation in… . . . read more

WowWee Dreams Big With Barbie Dream Playhouse

The innovative play company WowWee, best known for its groundbreaking robots, has launched a new pop-up Barbie Dream House, in partnership with Mattel. WowWee launched with the introduction of its Robosapien toy robot in 2004,… . . . read more

Mattel Adds Diversity To Masters Of The Universe

Mattel is making it clear that Black Toys Matter, adding black character Sun-Man to its Masters of the Universe toy and entertainment brand. The new character Sun-Man is part of the Rulers of the Sun collection,… . . . read more

Barbie Honors Frontline Heroes With New Program

In real life, heroes usually don’t wear a cape, and they don’t have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked… . . . read more

Uno Gets Artsy With Shepard Fairey

UNO Collaborates with Contemporary Artist Shepard Fairey to Create Playable Art, Featuring One-of-A-Kind Designs on Every Card Mattel just dropped the latest installment of the UNO Artiste Series in collaboration with artist Shepard Fairey through… . . . read more

Mattel Sales Up 40% In Q2 Financial Results

By Gary Symons TLL Editor in Chief The toys and games sector is on fire this year, as Mattel reported this week its net sales in Q2 soared by an astonishing 40% over the same… . . . read more