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Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction

Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn… . . . read more

Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal

Mattel and Warner Bros. have announced development of a Hot Wheels movie, produced by J.J. Abrams’ Bad Robot studio. The result will be a live-action film featuring the venerable toy racing car brand, which remains… . . . read more

Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll

By Gary Symons TLL Editor in Chief Mattel’s Barbie has released a collector’s edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen… . . . read more

Toy Licensing: Mattel Sends Barbie To The International Space Station

One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space US toymaker Mattel has collaborated with the ISS National Lab to send Barbie dolls into space for the first time. In… . . . read more

Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise

Mattel announced it has won the toy rights to Dreamworks’ Trolls franchise, in the leadup to the 2023 sequel. The US toy giant says it has signed a multi-year global licensing agreement with Universal Brand… . . . read more

Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign

Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women’s Day. The company says it has created a multi-faceted campaign that is aimed a providing more… . . . read more

Toy Licensing: Mattel Working With Netflix on He-Man Feature Film

By Allison Watkinson TLL Reporter Mattel and Netflix have announced the development of a licensed Masters of the Universe live-action motion picture. The film is slated to begin production in the summer of 2022. The… . . . read more

Mattel Snags Global Deal For Disney Princess and Frozen

Multi-Category Collection Expected to Arrive at Retailers Worldwide Beginning 2023 Toy giant Mattel has signed a global, multiyear licensing deal for two of Disney’s most popular franchises. Under the agreement, Mattel will have the global… . . . read more

Barbie And Fashion House Balmain Enter The World Of NFTs

Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater… . . . read more

Mattel’s American Girl Creates First Chinese-American Girl Of The Year

Mattel has responded to anti-Asian racism by creating its first ever Girl of the Year doll of Chinese descent. The Mattel-owned doll maker celebrated the New Year by unveiling Corinne Tan, a Chinese-American skier, as… . . . read more


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