Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
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Toy Licensing: Mattel Working With Netflix on He-Man Feature Film
By Allison Watkinson TLL Reporter Mattel and Netflix have announced the development of a licensed Masters of the Universe live-action motion picture. The film is slated to begin production in the summer of 2022. The Nee brothers will co-direct from a screenplay co-written with David Callaham, while rising star Kyle Allen will star as Prince Adam and his alter-ego, … [Read more...] about Toy Licensing: Mattel Working With Netflix on He-Man Feature Film
Mattel Snags Global Deal For Disney Princess and Frozen
Multi-Category Collection Expected to Arrive at Retailers Worldwide Beginning 2023 Toy giant Mattel has signed a global, multiyear licensing deal for two of Disney's most popular franchises. Under the agreement, Mattel will have the global licensing rights to develop lines of toys for the Disney Princess line and the Frozen franchise. The agreement is with Disney Consumer … [Read more...] about Mattel Snags Global Deal For Disney Princess and Frozen
Barbie And Fashion House Balmain Enter The World Of NFTs
Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection. The venture also marks the first time Barbie is … [Read more...] about Barbie And Fashion House Balmain Enter The World Of NFTs
Mattel’s American Girl Creates First Chinese-American Girl Of The Year
Mattel has responded to anti-Asian racism by creating its first ever Girl of the Year doll of Chinese descent. The Mattel-owned doll maker celebrated the New Year by unveiling Corinne Tan, a Chinese-American skier, as its 2022 Girl of the Year on Thursday. Girl of the Year dolls, which were introduced in 2001, differ from other American Girl dolls by being based on modern … [Read more...] about Mattel’s American Girl Creates First Chinese-American Girl Of The Year
Mattel Honored With First Licensing Sustainability Award
The Society of Product Licensors Committed to Excellence and The Licensing Letter are pleased to announce that Mattel’s toy recycling program has won the first ever Licensing Sustainability Award. The LSA is awarded quarterly to highlight programs in the licensing industry that reduce pollution, waste, and/or greenhouse gas emissions. “The judges felt Mattel deserved this … [Read more...] about Mattel Honored With First Licensing Sustainability Award
Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas
Mattel says select fans will compete at the first-ever official UNO Championship Series Vegas Invitational Tournament, sponsored by Mobil 1, in Las Vegas on Nov. 11. The event is part of Mattel's 50th anniversary licensing program for the world's most popular family card game. Viewers from around the world can watch live on the UNO TikTok channel starting at 6 p.m. PST as the … [Read more...] about Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
Celebrity Licensing: WWE Pumped Over License Extension With Mattel
World Wrestling Entertainment (WWE) says it's pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. Mattel and WWE have been working together since 2009, developing a diverse and extremely popular range of … [Read more...] about Celebrity Licensing: WWE Pumped Over License Extension With Mattel
Mattel Announces Distribution Partnerships for Thomas & Friends: All Engines Go
Mattel, Inc. announced this week it has broadened the global reach and viewership of the newly reimagined animated series Thomas & Friends: All Engines Go through multiple global licensing agreements. Produced in vibrant, 2D animation in partnership with Corus Entertainment’s Nelvana, Mattel says Thomas & Friends: All Engines Go introduces an entirely new creative … [Read more...] about Mattel Announces Distribution Partnerships for Thomas & Friends: All Engines Go