By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In other … [Read more...] about McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
McDonald's licensing
McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
By Gary Symons TLL Editor in Chief McDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys. As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu. McDonald’s and game developer Hoyoverse announced a new partnership, … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
Jazwares Bringing Musical Happy Meals to McDonald’s
By Allison Watkinson TLL Reporter Jazwares has partnered with McDonald’s and UMG to bring the Squishmallows plush brand to Happy Meals around the world. “This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture," said McDonald’s director, Jennifer DelVecchio. … [Read more...] about Jazwares Bringing Musical Happy Meals to McDonald’s
McDonald’s Brings The Elf on the Shelf To Happy Meals
By Allison Watkinson TLL Reporter The Lumistella Company, Rocket Licensing and McDonald’s are launching licensed The Elf on the Shelf Happy Meals in the UK and Ireland. The Elf on the Shelf Happy Meals will feature branded packaging, a choice of one of ten North Pole plush characters, or one of two Christmas-themed books. “This first-ever The Elf on the Shelf Happy … [Read more...] about McDonald’s Brings The Elf on the Shelf To Happy Meals
Canadian Experiment Furthers McDonald’s Sustainability Goals
By Gary Symons TLL Editor in Chief McDonald's is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British Columbia. The move follows a major initiative reported on by The Licensing Letter on Sept. 22 (see link below) that saw McDonald's announce a … [Read more...] about Canadian Experiment Furthers McDonald’s Sustainability Goals
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
By Gary Symons TLL Editor in Chief The world's leading fast food chain McDonald's is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald's pledged Tuesday to "significantly" reduce the use of plastics in its Happy Meal toys worldwide. The move follows a similar program launched only in the United Kingdom after McDonald's faced a wave of … [Read more...] about Happier Happy Meals, As McDonald’s Reduces Use of Plastics