The Licensing Letter

Merchantwise Licensing

Merchantwise to Manage Licensing for Australian Olympic Committee

By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee

Merchantwise To Rep Magic Mixies Mixlings in ANZ Region

By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys' popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand," said Kerryn McCormack, Managing Director at Merchantwise. "A truly magical brand, Magic … [Read more...] about Merchantwise To Rep Magic Mixies Mixlings in ANZ Region

Schitt’s Creek Goes Down Under With Merchantwise

MERCHANTWISE LICENSING HAS BEEN APPOINTED BY ITV STUDIOS TO REPRESENT SCHITT’S CREEK IN AUSTRALIA AND NEW ZEALAND The Canadian comedy that became a global megahit is now being represented by Merchantwise Licensing in both Australia and New Zealand on behalf of ITV Studios. Schitt's Creek originally aired on CBC (Canadian Broadcasting Corp.), but the quirky comedy quickly … [Read more...] about Schitt’s Creek Goes Down Under With Merchantwise

Minecraft Gets Physical With Scavenger Hunt

The massively popular online world of Minecraft has now crossed into the real, physical world in an innovative cross-promotion with the Australian department store chain Big W. Minecraft, which allows players to build out their own virtual worlds and environments, is considered by many to be the world's best-selling video game of all time. Now, fans in Australia are seeing the … [Read more...] about Minecraft Gets Physical With Scavenger Hunt

EB’s Got Game, With New Line of Xbox Branded Merch

Australian video game retailer EB Games is celebrating the release of the new Xbox Series X and Xbox Series S consoles with the release of specially designed Xbox branded merchandise. EB Games stores across Australia are featuring an endcap showcasing several Xbox licensed products including branded unisex apparel and accessories including wallets, caps, travel mugs, drink … [Read more...] about EB’s Got Game, With New Line of Xbox Branded Merch

Merchantwise Brings Popeye Fitness Wear Down Under

Now all you need for your workout is a can of spinach. Australia’s Merchantwise Licensing, on behalf of King Features Syndicate has brokered the first ever Australian Popeye sportswear collection with popular online sportswear label, The WOD Life. The partners say the collection was a perfect fit for The WOD Life, who saw a strong correlation between its loyal customer base … [Read more...] about Merchantwise Brings Popeye Fitness Wear Down Under

Experiential & Social Activations

Hasbro and Cityneon bring interactive exhibition Transformers Autobot Alliance to China in December 2017. The launch follows years of R&D—the walk-through exhibit is the first of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the Transformers brand. It will debut in … [Read more...] about Experiential & Social Activations