The Licensing Letter

Merchantwise

Live the Cobra Kai Story With Newly Licensed Training Gear

By Allison Watkinson TLL Reporter Merchantwise has secured a licensing partnership between Sony Pictures Consumer Products and the Jitsy Club for a Cobra Kai-themed martial arts product range. Based on Sony Pictures' Karate Kid franchise, Cobra Kai is a TV series that takes place 30 years after the 1984 All Valley Karate Tournament from the original Karate Kid … [Read more...] about Live the Cobra Kai Story With Newly Licensed Training Gear

Minecraft Fans Get New Merch Through Licensing Deal With Smiggle

By Allison Watkinson TLL Reporter The video game franchise Minecraft has released a limited-edition accessory line with the retail brand Smiggle. The deal between Minecraft and Smiggle was brokered by licensing agency Merchantwise on behalf of the Minecraft brand. Merchantwise focuses on gaming, digital, and entertainment licensing for the Australia and New Zealand … [Read more...] about Minecraft Fans Get New Merch Through Licensing Deal With Smiggle