The Licensing Letter

Merchantwise

Merchantwise To Rep Hasbro in the Pacific Region

By Gary Symons TLL Editor in Chief Toyco giant Hasbro has announced Merchantwise will be its new licensing agency for its brands in Australia and New Zealand. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The company has now been 'onboarded' as Hasbro’s agency to … [Read more...] about Merchantwise To Rep Hasbro in the Pacific Region

Live the Cobra Kai Story With Newly Licensed Training Gear

By Allison Watkinson TLL Reporter Merchantwise has secured a licensing partnership between Sony Pictures Consumer Products and the Jitsy Club for a Cobra Kai-themed martial arts product range. Based on Sony Pictures' Karate Kid franchise, Cobra Kai is a TV series that takes place 30 years after the 1984 All Valley Karate Tournament from the original Karate Kid … [Read more...] about Live the Cobra Kai Story With Newly Licensed Training Gear

Minecraft Fans Get New Merch Through Licensing Deal With Smiggle

By Allison Watkinson TLL Reporter The video game franchise Minecraft has released a limited-edition accessory line with the retail brand Smiggle. The deal between Minecraft and Smiggle was brokered by licensing agency Merchantwise on behalf of the Minecraft brand. Merchantwise focuses on gaming, digital, and entertainment licensing for the Australia and New Zealand … [Read more...] about Minecraft Fans Get New Merch Through Licensing Deal With Smiggle