The Licensing Letter

MGM

Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program

By Allison Warkinson TLL ReporterWildBrain CPLG and MGM Consumer Products have launched an extensive global licensing program for the studio’s supernatural comedy series, Wednesday.“It’s been exciting to see the fandom for Wednesday grow so quickly internationally," said MGM head, Robert Marick. "With the support of WildBrain CPLG and our international partners, we are looking … [Read more...] about Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program

Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure

The Pink Panther Diamond has been stolen, and fans are invited to help the bungling Inspector Clouseau crack the case. The interactive adventure is a new program launched by MGM through a licensed app called Bounce. In partnership with MGM, the Bounce app will give users, better known as Bouncers, an interactive, app-navigated outdoor adventure, unlike anything before, … [Read more...] about Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure

MGM’s Vikings Invade Digital Gaming With NetEase Deal

By Gary Symons TLL Editor in Chief MGM and NetEase Games have launched the first crossover event between the mobile game Vikingard and the hit series Vikings. The partners say the integration will feature content and themed events related to season 1 of the Vikings, allowing players to experience the journey of central character Ragnar Lothbrok. “The Vikings franchise has … [Read more...] about MGM’s Vikings Invade Digital Gaming With NetEase Deal