The Licensing Letter

Mondelez International

Coca-Cola and Oreo Launch Bestie Mode Collaboration

By Allison Watkinson TLL Reporter Coca-Cola and Oreo have launched a co-branded licensing partnership that features limited-edition products, digital experiences and in-person promotions. The collaborative licensing partnership includes exclusive food & beverage products, a musical Bestie Mode digital experience with Spotify and a themed mechandise collection with … [Read more...] about Coca-Cola and Oreo Launch Bestie Mode Collaboration

Sour Patch Kids and Snapple Launch Fruity Candy Collab

By Allison Watkinson TLL Reporter Mondelēz International and Keurig Dr Pepper are launching a fruit-flavored collaboration that combines the Sour Patch Kids candy brand with Snapple juice flavors. "At Sour Patch Kids, we're always looking for inventive ways to introduce new flavors and spark excitement among our fans," said Mondelēz International manager, Grace Howard. "And … [Read more...] about Sour Patch Kids and Snapple Launch Fruity Candy Collab

Licensed Star Wars Oreo Cookies Rocket into Retail Market

By Allison Watkinson TLL Reporter Mondelēz International's Oreo brand is releasing officially licensed Star Wars Oreo Cookies in collaboration with Lucasfilm. The special-edition Star Wars Oreo Cookie collaboration includes two variations for the dark side and light side factions of the Star Wars science-fiction franchise. "Pairing two tremendously loved communities to launch … [Read more...] about Licensed Star Wars Oreo Cookies Rocket into Retail Market

Licensing Deal Combines Super Mario With Super Oreos

By Allison Watkinson TLL Reporter Mondelēz International has partnered with Nintendo for the release of limited-edition Super Mario-themed Oreo cookies. The limited-edition Oreo x Super Mario cookies feature 16 designs based on heroes, villains and power-ups from the Super Mario entertainment franchise. Each Oreo cookie pack will include a random assortment of the … [Read more...] about Licensing Deal Combines Super Mario With Super Oreos