By Gary Symons TLL Editor in Chief In a move with major implications for licensing, Mattel, Inc. has announced the formation of Mattel Studios, a new division that consolidates the company’s film and television operations under one banner. Mattel says the move is part of a broader strategy to expand the entertainment footprint of the toy and media giant. The formation of … [Read more...] about Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions
Monster High
Monster High Launches Initiative To Support Children’s Mental Health
By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health