The Licensing Letter

Music Licensing

Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

The Beautiful Game Gets A Beautiful Playlist From EA Sports

By Allison Watkinson TLL Reporter Electronic Arts has released the Ultimate FIFA Soundtrack in collaboration with the music streaming platform Spotify. The Ultimate FIFA Soundtrack consists of 100 songs from EA SPORTS FIFA video game soundtracks released over the last 25 years. Forty of the songs on the official playlist will be featured in the FIFA 23 video game, … [Read more...] about The Beautiful Game Gets A Beautiful Playlist From EA Sports

Pinterest Pens Partnership To Bring Music To Its Video Service

By Gary Symons TLL Editor in Chief The social media site Pinterest has inked a critical licensing deal for music from Warner Music Group, Warner Chappell, Merlin and BMG. With short video content all the rage on social media channels, this agreement will allow Pinterest users to combine songs from top artists with their short videos. “Music plays a vital role in elevating … [Read more...] about Pinterest Pens Partnership To Bring Music To Its Video Service

Music Licensing: Bravado Regains Merch Rights For The Beatles

After a Hard Day's Night of talks, Universal Music Group's Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band's merchandise rights coming back to UMG, which is also the longstanding home for its music catalog. Apple Corps Ltd. and brand management company, Bravado, announced today that they have once again partnered to develop … [Read more...] about Music Licensing: Bravado Regains Merch Rights For The Beatles

Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block

2022 North American MixTape Tour Kicks off in May with Over 50 Shows New Kids On The Block is back on tour, and has tagged Epic Rights to develop a global merchandise program. The licensing deal comes on the heels of their latest release, the high-octane anthem Bring Back The Time, and their North American Mixtape Tour. Since the band debuted in 1984, NKOTB, consisting of … [Read more...] about Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block

Universal Music Centralizes Rosters for Bravado and Epic Rights

Bravado, Universal Music Group has announced the centralization of both Bravado and Epic Rights licensing rosters. Bravado acquired Epic Rights in 2019 and the new structure includes the expanded purview of Epic Rights’ SVP Global Licensing. Lisa Streff will oversee global licensing strategies across both companies. Streff will work closely with the existing Bravado and Epic … [Read more...] about Universal Music Centralizes Rosters for Bravado and Epic Rights

Wurlitzer and LMCA To Make Beautiful Music Together

Wurlitzer Partners with LMCA to Extend the Brand into New Categories The venerable music-making brand Wurlitzer has appointed global brand extension licensing agency LMCA to extend its brand into new categories in audio, music, and entertainment areas. Wurlitzer is a venerable German American brand known for its innovative musical instruments and equipment that helped “bring … [Read more...] about Wurlitzer and LMCA To Make Beautiful Music Together

Music Licensing: MDR Keeping Amy Winehouse Legacy Alive

British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s legacy. MDR Brand Management is teaming up with the British audio brand Roberts to celebrate the musical legacy of Amy Winehouse. As part of that deal, the Amy Winehouse Foundation, which works to promote the late artist's legacy, will receive a portion of the proceeds … [Read more...] about Music Licensing: MDR Keeping Amy Winehouse Legacy Alive

Universal Acquires Sting’s Music Catalog For Reported $300 Million

By Gary Symons TLL Editor in Chief The red-hot market for music catalogs is continuing in 2022 as Universal Music Group acquired the works of Police frontman Sting for a reported $300 million. Sting was represented in the transaction by Allen Grubman with his partners Joe Brenner and Stuart Prager. One of the largest music acquisitions to date, the Sting collection includes … [Read more...] about Universal Acquires Sting’s Music Catalog For Reported $300 Million

Universal Music Expands Rights Agreement With Amazon, Twitch

By Gary Symons TLL Editor in Chief Global music giant Universal Music Group (UMG) has expanded a key rights deal with Twitch and Amazon Music. The deal highlights the growing value of music catalogs held by publishers and labels, as well as the critical importance of synchronization licenses that allow for use of music in video and social media. The expanded agreements will … [Read more...] about Universal Music Expands Rights Agreement With Amazon, Twitch