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First Group Licensing Program For NCAA Athletes Launched At UNC

By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and somewhat controversial, decision by the NCAA to allow student athletes to profit from their name, image and likeness. For more detailed information, click on the link below: NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness TBG says the university’sĀ innovative initiative extends new opportunities for all Tar Heels players to profit from using their NIL (name, image and likeness) and builds on the early success of Carolina’s Alumni Group Rights program, which launched in April. This new program invites all of UNC’s current student-athletes to join a voluntary group licensing program, which… . . . read more