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Experiential

Experiential & Promotional Roundup

The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…


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Business

M&A & Experiential

A wrap-up of the latest acquisitions, launches, and deals to impact the licensing industry. Featuring Norsstrom, Universal, McDonald’s, LEGO, Pantone, and more…

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Sports

Sports: A Closer Look

The impact of major sporting events—the Super Bowl and the Winter Olympics—on sports-based licensing is expected to be minimal in comparision with previous years…


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Sports

4.8% Growth in Retail Sales of Sports-Licensed Goods in 2015: Stellar Years for MLB, NBA, NASCAR and MLS

No Olympics? No problem. Sports licensing still thrived in 2015 at just below $14.8 billion in U.S./Canada sales, according to TLL’s Annual Licensing Business Survey. For the second year in a row…


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Dec. 14, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Disney, Rocket Licensing, Penguin Random House, Rovio, NHL, FremantleMedia and more…


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TOY LICENSING

Little Figures Headed to the Big Screen

Germany’s venerable Playmobil toy brand is headed to the movies. Leading European production company ON Entertainment, with partners Wild Bunch and Pathe, has started production on…


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Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel

This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter’s Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and Canada…


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Women’s Sports Apparel

A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear

Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel…

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