The Licensing Letter

Nickelodeon

Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal

The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels is one of the co-founders of Run-DMC, an early hip-hop group that remains hugely popular today, and that paved the way for many subsequent … [Read more...] about Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal

Who’s News: Gamarra Tagged To Adapt Literature to Film

ViacomCBS has created a new role in the company, hiring literary agent Eddie Gamarra as VP of literary affairs for Nickelodeon and Awesomeness. The idea is to improve the company's ability to mine the world's rich vein of literary content for ideas that translate well into TV shows and movies. In this new-to-the-company position, Gamarra will be responsible for sourcing and … [Read more...] about Who’s News: Gamarra Tagged To Adapt Literature to Film

SpongeBob’s Patrick Star Gets His Own Show

The wildly popular show Spongebob Squarepants, a bonanza for licensees since its debut in 1999, is getting a spinoff after more than 20 years on air. Nickelodeon has revealed the the long-awaited SpongeBob spinoff will be called The Patrick Star Show, and is centered on the popular sidekick Patrick. The show will bow with an initial 13 episodes this summer. Patrick, SpongeBob's … [Read more...] about SpongeBob’s Patrick Star Gets His Own Show

The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch. The set will be up for sale on Nov. … [Read more...] about The Week in Licensing Deals

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Contact the editor at karina@plainlanguagemedia.com Warner Bros. and Monlove are bringing Scooby-Doo and the gang on tour in 2020. The Canadian prodco is touring live show Scooby-Doo and the Lost City of Gold across 30 countries over 5 years. GarfieldEATS his way to Canada after the concept restaurant launched last year in Dubai in a partnership between Paws Inc. and venture … [Read more...] about Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

This year, L.O.L. Surprise! by MGA Entertainment received the distinguished “Toy of the Year” and "License of the Year" awards at the 19th Annual Toy of the Year (TOTY) Awards. MGAE took home two more awards in the Doll and Playset (tied) categories for a total of four honors. Lego tied for the most number of awards with four of its own: Collectible, Construction Toy, Playset … [Read more...] about L.O.L. Surprise! Sweeps Toy & License of the Year Awards

What’s the [Toy] Story? Same as Last Year, Just Better!

Contact the editor at karina@plainlanguagemedia.com Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year's—only more nuanced, thoughtful, and developed. The good news this year: No one's freaking out about the ability of America's largest toy retailer to actually pay its vendors. More … [Read more...] about What’s the [Toy] Story? Same as Last Year, Just Better!

Who’s News—February 2019

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 2/18/2019 Activision Blizzard names Steve Young President Consumer Products as Tim Kilpin retires from the post. Cloudco Entertainment (form. … [Read more...] about Who’s News—February 2019

Who’s News—December 2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 12/11/2018 DHX Media appoints Maarten Weck as EVP & Managing Director of its wholly owned subsidiary, the Copyright Promotions Licensing Group … [Read more...] about Who’s News—December 2018