Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Who’s News: Gamarra Tagged To Adapt Literature to Film

ViacomCBS has created a new role in the company, hiring literary agent Eddie Gamarra as VP of literary affairs for Nickelodeon and Awesomeness. The idea is to improve the company’s ability to mine the world’s rich vein of literary content for ideas that translate well into TV shows and movies. In this new-to-the-company position, Gamarra will be responsible for sourcing and assessing books at every publishing stage in order to decide what to option and develop. So, if you’re a publisher wanting to option books for film or TV production, you’d do well to update your Rolodex right about now. Gamarra comes to the role with a perfect blend of experience in both publishing and film/TV production. He previously worked as Nickelodeon’s VP of studio business development, overseeing animated and live-action features for TV, theatrical and… . . . read more

SpongeBob’s Patrick Star Gets His Own Show

The wildly popular show Spongebob Squarepants, a bonanza for licensees since its debut in 1999, is getting a spinoff after more than 20 years on air. Nickelodeon has revealed the the long-awaited SpongeBob spinoff will be called The Patrick Star Show, and is centered on the popular sidekick Patrick. The show will bow with an initial 13 episodes this summer. Patrick, SpongeBob’s loyal and dimwitted best friend, will be the ‘Star’ of the series, which will also introduce fans to an extended star fish family. They include his younger sister Squidina, parents Cecil and Bunny, and GrandPat, his grandfather and reportedly “the brains of the family.” Given the rest of the clan are as smart as … well … star fish, that’s not actually saying a lot. The show will… . . . read more

DEALS

The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch. The set will be up for sale on Nov. 1, 2020, leaving lots of shopping days before Christmas. Last Airbender Goes Live on Twitch The enduringly popular Nickelodeon kids’ series The Last Airbender and its sequel The Legend of Korra are breaking new ground, thanks to a deal with ViacomCBS Networks Americas. The rapidly growing streaming platform for gamers will be streaming the two series in Latin America from Oct. 26… . . . read more

The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego.  The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street.  The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch.  The set will be up for sale on Nov. 1, 2020, leaving lots of shopping days before Christmas.  Last Airbender Goes Live on Twitch The enduringly popular Nickelodeon kids’ series The Last Airbender and its sequel The Legend of Korra are breaking new ground, thanks to a deal with ViacomCBS Networks Americas.  The rapidly growing streaming platform for gamers will be streaming the two series in Latin America from October 26… . . . read more

ENTERTAINMENT/CHARACTER

Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties

This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…


. . . read more

Business

M&A & Partnerships

We wrap up the biggest developments impacting the licensing business this week, including Nickelodeon, Barnes & Noble, AriZona Beverages, Britannica Group, Fox Entertainment, Endeavor, and more…


. . . read more

Experiential

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…


. . . read more

Best in Show

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

The list of winners from this year’s TOTY awards is topped by none other than MGAE’s L.O.L. Surprise! Plus more from Lego, Mattel, Spin Master, and other category winners…


. . . read more

Toys & Games

What’s the [Toy] Story? Same as Last Year, Just Better!

Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year’s—Only more nuanced, thoughtful, and developed…


. . . read more

People

Who’s News—February 2019

The latest hires, promotions, and departures.

Featuring: Activision Blizzard, Cloudco, Macy’s, NFLPA, MGAE, Iconix, TSBA Group, and more…


. . . read more


(-000tll-)