The Licensing Letter

Nickelodeon

Licensing Roundup: New Video Games for Cobra Kai and Talking Tom, and More

TLL Staff Jazwares Game Studio is releasing a new Cobra Kai gaming experience on Roblox, under license from Sony Pictures Consumer Products. The new game is scheduled for release this summer in conjunction with the release of Cobra Kai's sixth season on Netflix. The game Cobra Kai: Karate Legends features martial arts action, allowing players to train their sensei, and level … [Read more...] about Licensing Roundup: New Video Games for Cobra Kai and Talking Tom, and More

Jazwares Signs Wide Ranging Licensing Partnership with Paramount

By Allison Watkinson TLL Reporter Jazwares has secured several multi-contract licensing deals with Paramount Global to release toys, costumes and accessories for the company's  entertainment brands. A subsidiary of Berkshire Hathaway, Jazwares is a global toy manufacturing and production company that represents a broad portfolio of wholly-owned and licensed brands. Founded in … [Read more...] about Jazwares Signs Wide Ranging Licensing Partnership with Paramount

Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration

By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration

Nickelodeon And Spin Master Celebrate Paw Patrol’s 10th Anniversary With New Content

By Allison WatkinsonTLL ReporterNickelodeon and Spin Master Entertainment are releasing new Paw Patrol and Rubble & Crew content in celebration of the franchise's 10th anniversary. The new content includes season renewals for both PAW Patrol and Rubble & Crew, a PAW Patrol and Rubble & Crew TV crossover event, a six-part special called PAW Patrol: Moto Pups, and a … [Read more...] about Nickelodeon And Spin Master Celebrate Paw Patrol’s 10th Anniversary With New Content

Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal

The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels is one of the co-founders of Run-DMC, an early hip-hop group that remains hugely popular today, and that paved the way for many subsequent … [Read more...] about Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal

Who’s News: Gamarra Tagged To Adapt Literature to Film

ViacomCBS has created a new role in the company, hiring literary agent Eddie Gamarra as VP of literary affairs for Nickelodeon and Awesomeness. The idea is to improve the company's ability to mine the world's rich vein of literary content for ideas that translate well into TV shows and movies. In this new-to-the-company position, Gamarra will be responsible for sourcing and … [Read more...] about Who’s News: Gamarra Tagged To Adapt Literature to Film

SpongeBob’s Patrick Star Gets His Own Show

The wildly popular show Spongebob Squarepants, a bonanza for licensees since its debut in 1999, is getting a spinoff after more than 20 years on air. Nickelodeon has revealed the the long-awaited SpongeBob spinoff will be called The Patrick Star Show, and is centered on the popular sidekick Patrick. The show will bow with an initial 13 episodes this summer. Patrick, SpongeBob's … [Read more...] about SpongeBob’s Patrick Star Gets His Own Show

The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch. The set will be up for sale on Nov. … [Read more...] about The Week in Licensing Deals

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Contact the editor at karina@plainlanguagemedia.com Warner Bros. and Monlove are bringing Scooby-Doo and the gang on tour in 2020. The Canadian prodco is touring live show Scooby-Doo and the Lost City of Gold across 30 countries over 5 years. GarfieldEATS his way to Canada after the concept restaurant launched last year in Dubai in a partnership between Paws Inc. and venture … [Read more...] about Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More