ViacomCBS has created a new role in the company, hiring literary agent Eddie Gamarra as VP of literary affairs for Nickelodeon and Awesomeness. The idea is to improve the company’s ability to mine the world’s rich vein… . . . read more
SpongeBob’s Patrick Star Gets His Own Show
March 8, 2021
The wildly popular show Spongebob Squarepants, a bonanza for licensees since its debut in 1999, is getting a spinoff after more than 20 years on air. Nickelodeon has revealed the the long-awaited SpongeBob spinoff will… . . . read more
DEALS
The Week in Licensing Deals
October 25, 2020
LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The… . . . read more
The Week in Licensing Deals
October 23, 2020
LEGO How do you get to Sesame Street? Easy, just ask Lego. The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street. The… . . . read more
ENTERTAINMENT/CHARACTER
Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
November 18, 2019
This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…
Business
M&A & Partnerships
August 9, 2019
We wrap up the biggest developments impacting the licensing business this week, including Nickelodeon, Barnes & Noble, AriZona Beverages, Britannica Group, Fox Entertainment, Endeavor, and more…
Experiential
Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
April 16, 2019
Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…
Best in Show
L.O.L. Surprise! Sweeps Toy & License of the Year Awards
March 4, 2019
The list of winners from this year’s TOTY awards is topped by none other than MGAE’s L.O.L. Surprise! Plus more from Lego, Mattel, Spin Master, and other category winners…
Toys & Games
What’s the [Toy] Story? Same as Last Year, Just Better!
February 25, 2019
Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year’s—Only more nuanced, thoughtful, and developed…
People
Who’s News—February 2019
February 15, 2019
The latest hires, promotions, and departures.
Featuring: Activision Blizzard, Cloudco, Macy’s, NFLPA, MGAE, Iconix, TSBA Group, and more…