By Allison Watkinson TLL Reporter Nike and the Lego Group are launching their previously announced multi-year partnership with a series of co-branded products and experiences. Over the coming months, the global partnership will offer a wide selection of live events, promotions, philanthropic initiatives and licensed products. “At Nike, we are dedicated to fueling the … [Read more...] about Nike and Lego Kick Off Multi-Year Partnership
Nike
Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
By Allison Watkinson TLL Reporter Kool-Aid and Nike have launched a licensing collaboration with NBA star Ja Morant for two limited-edition custom sneaker drops. Adding to Nike's existing line of Ja Morant products, the company's product development team drew inspiration from Morant’s favorite Kool-Aid flavors for the design of the licensed sneakers. “I remember my grandma … [Read more...] about Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
Nike Repeats As Top Apparel Brand In Tough Year
By Gary Symons TLL Editor in Chief US shoemaker Nike has done it again, claiming the title of the world's most valuable apparel brand for the seventh year in a row, but the bad news is that virtually all apparel brands faced a major decline in sales and revenue. That's according to the annual Brand Finance Apparel 50 report for 2021, which looks at the industry over the past … [Read more...] about Nike Repeats As Top Apparel Brand In Tough Year
Under Armour Ending Licensing Deal With NFL
Sports clothing and equipment company Under Armour is preparing to end its licensing contract with the National Football League, according to a report in the Financial Times. Under Armour has not officially confirmed the contract termination, but the Financial Times reported this week the deal will end later this year. The company's licensing deal with the NFL allowed the brand … [Read more...] about Under Armour Ending Licensing Deal With NFL
Who’s News: August 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Netflix appoints Jackie Lee-Joe as … [Read more...] about Who’s News: August 2019
Legal Tracker: Anti-competition & Trademark Registration Edition
Contact the editor at karina@plainlanguagemedia.com The European Commission slaps Nike with a €12.5 million ($14.14 million) fine for its decade-long violation of an EU law prohibiting "agreements between companies that prevent, restrict, or distort competition" within its 28-country Single Market. The sportswear giant's licensing agreements prevented European licensees from … [Read more...] about Legal Tracker: Anti-competition & Trademark Registration Edition
Who’s News—January 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 1/14/2019 Margie Cohn, currently President of DreamWorks Animation Television, takes on the additional role of President of DreamWorks Animation. Cohn … [Read more...] about Who’s News—January 2019
Legal Watch: Sporting Goods & Apparel; Toys & Games
Contact the Editor at karina@plainlanguagemedia.com. CrossFit and Reebok settle their litigation-related licensing disputes and "look forward to continuing their work together as partners mutually dedicated to improving individual health and fitness globally." In 2010, the companies entered into a 10-yr. licensing and sponsorship agreement where Reebok would act as the title … [Read more...] about Legal Watch: Sporting Goods & Apparel; Toys & Games
Experiential, Content & Alternative Initiatives
FC Barcelona is ending its 17-year partnership with Nike where it ceded its retail and licensing rights to FCBMerchandising. The football club forms a new company to manage its retail, licensing, and merchandising activity. The newly formed Barça Licensing and Merchandising will take over its rights on July 1 and oversee a $77 million merchandising business spanning three of … [Read more...] about Experiential, Content & Alternative Initiatives
NFLPA’s Top Players
By Karina Masolova, karina@plainlanguagemedia.com Overall, sports is the second-strongest property type we track. Retail sales grew 4.3% in 2016 to reach $15.4 billion, according to TLL’s Annual Licensing Business Survey. Collegiate-based brands also enjoyed strong sales in 2016 at 2.5% growth, reaching $3.5 billion in sales. NFL sales, in particular, were up 3.7% in 2016, as … [Read more...] about NFLPA’s Top Players