The Licensing Letter

Non-profit licensing

Signet Jewelers’ Plush Campaign for St. Jude Children’s Hospital

By Allison Watkinson TLL Reporter Signet Jewelers has launched their 2024 charitable plush campaign as part of an ongoing licensing partnership with St. Jude Children's Research Hospital. The charitable partnership between Signet Jewelers and St. Jude's tasks Signet employees to vote for the two plush designs that will be featured during the holiday campaign. Patients at St. … [Read more...] about Signet Jewelers’ Plush Campaign for St. Jude Children’s Hospital

The Business Hub Group Named Licensing Representative for Vila Sésamo

By Allison WatkinsonTLL ReporterSesame Workshop has named the Business Hub Group its official licensing agent for Vila Sésamo in Brazil.Vila Sésamo is the Brazilian edition of the children's educational entertainment franchise, Sesame Street.“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters … [Read more...] about The Business Hub Group Named Licensing Representative for Vila Sésamo

ZAG and Institute Rafaël Launch Program For Children With Cancer

By Allison Watkinson TLL Reporter ZAG is establishing a global initiative with Institute Rafaël to provide free holistic therapies to children with cancer. The Rafaël Integrative Health Institute is a pilot project aimed at transforming oncology and health care through individually-tailored treatment plans that focus on improving overall quality of life. “It is … [Read more...] about ZAG and Institute Rafaël Launch Program For Children With Cancer

Non-Profit Licensing: Operation Hat Trick Launches Home Décor With Kindred Hearts

By Allison Watkinson TLL Reporter The Operation: Hat Trick nonprofit organization has partnered with Kindred Hearts for a licensed home décor product collection to support military veterans. Kindred Hearts is a family-run, for-profit company that produces and sells home goods such as wall art, signs and canvas products.“We are thrilled to partner with a family-run company like … [Read more...] about Non-Profit Licensing: Operation Hat Trick Launches Home Décor With Kindred Hearts

Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz

By Allison Watkinson TLL Reporter Sesame Workshop has launched two collaborative licensing partnerships with Kenneth Cole and Kidz Toyz.Selected to close out Kenneth Cole's fortieth anniversary, the Sesame Workshop partnership has released a co-branded capsule collection to support the mental health and well-being of children and families.“As a father, a designer, and founder … [Read more...] about Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz

Green Mountain and Kevin Costner Launch Collaborative Coffee Blend

By Allison Watkinson TLL Reporter Green Mountain Coffee Roasters has launched a licensing partnership with American actor Kevin Costner for a series of themed coffee blends.Owned by Keurig Dr. Pepper, Green Mountain Coffee is a sustainable coffee brand that uses responsibly sourced coffee beans from farming communities and coffee cooperatives.To celebrate the licensing … [Read more...] about Green Mountain and Kevin Costner Launch Collaborative Coffee Blend

Sesame Workshop Launches New Resources to Help Families Cope with Loss

By Allison Watkinson TLL Reporter Sesame Workshop has partnered with the New York Life Foundation on new Sesame Street-themed resources for Children’s Grief Awareness Month. The New York Life Foundation is a social impact division of the New York Life insurance company, and provides financial support to nonprofit organizations and community initiatives that are focused on … [Read more...] about Sesame Workshop Launches New Resources to Help Families Cope with Loss

Sesame Workshop Announces New Sesame Street-Themed Live Show

By Allison Watkinson TLL Reporter Sesame Workshop and Round Room Live have announced a new North American tour production called Sesame Street Live! Say Hello. Sesame Street Live! Say Hello will feature officially licensed characters from the Sesame Street TV franchise in a new interactive production.“For over 50 years, Sesame Workshop has worked at the intersection of … [Read more...] about Sesame Workshop Announces New Sesame Street-Themed Live Show

Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation

By Gary Symons TLL Editor in Chief National Wildlife Federation mascot Ranger Rick is back, with a new collection of apparel courtesy of The Landmark Project. The Landmark Project is working with the National Wildlife Federation to launch a sustainable collection of graphic tees, sweatshirts, headwear, and accessories that reintroduces a beloved childhood hero, Ranger … [Read more...] about Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation

Monster High Launches Initiative To Support Children’s Mental Health

By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health