By Gary Symons TLL Editor in Chief There are many industries that have suffered through the pandemic, but the toy industry is not one of them. According to in-depth research released by The NPD Group,… . . . read more
Toy Revenue in UK Sees 5% Boost in 2020
January 15, 2021
The toy industry in the UK followed global trends, which generally have seen a significant boost in sales and revenue despite—or perhaps because of—the COVID-19 pandemic. Sales were particularly hot during the first lockdown during… . . . read more
TOY SALES
Star Wars Blasts Toy Industry Growth to Century High
August 5, 2016
U.S. toy sales grew a stellar 7.5% in the first half of this year, outpacing first-half growth in 2015, when full-year growth ended up at 6.7%, according to NPD. The biggest driver: Star Wars, with sales for toys based on the franchise increasing nearly 200% for the year through June, representing $300 million…