By Gary Symons TLL Editor in Chief There are many industries that have suffered through the pandemic, but the toy industry is not one of them. According to in-depth research released by The NPD Group, toy sales soared once more in the first half of 2021, despite a very strong showing in 2020. The NPD Group typically examines 12 global markets, and says this year the toy … [Read more...] about Toy Industry Sizzles As Pandemic Smolders
NPD Group
Toy Revenue in UK Sees 5% Boost in 2020
The toy industry in the UK followed global trends, which generally have seen a significant boost in sales and revenue despite—or perhaps because of—the COVID-19 pandemic. Sales were particularly hot during the first lockdown during the spring in Britain, which saw an astounding 22 per cent boost in spending for the sector, according to figures from The NPD Group. Sales in the … [Read more...] about Toy Revenue in UK Sees 5% Boost in 2020
Star Wars Blasts Toy Industry Growth to Century High
By Marcy Magiera Toys based on movie, TV and other entertainment content licenses will push U.S. toy sales to growth of 7.0% in 2016, the market's fastest growth this century, predicts The NPD Group. U.S. toy sales grew a stellar 7.5% in the first half of this year, outpacing first-half growth in 2015, when full-year growth ended up at 6.7%, according to NPD. The biggest … [Read more...] about Star Wars Blasts Toy Industry Growth to Century High