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Toy Industry Sizzles As Pandemic Smolders

By Gary Symons TLL Editor in Chief There are many industries that have suffered through the pandemic, but the toy industry is not one of them. According to in-depth research released by The NPD Group,… . . . read more

Toy Revenue in UK Sees 5% Boost in 2020

The toy industry in the UK followed global trends, which generally have seen a significant boost in sales and revenue despite—or perhaps because of—the COVID-19 pandemic. Sales were particularly hot during the first lockdown during… . . . read more

TOY SALES

Star Wars Blasts Toy Industry Growth to Century High

U.S. toy sales grew a stellar 7.5% in the first half of this year, outpacing first-half growth in 2015, when full-year growth ended up at 6.7%, according to NPD. The biggest driver: Star Wars, with sales for toys based on the franchise increasing nearly 200% for the year through June, representing $300 million…


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