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People

Who’s News—8/13/2018

The latest hires, promotions, and departures.

Featuring: FremantleMedia, PepsiCo, Rag & Bone, Netflix, Nascar, NBCUniversal, U.S. Polo Assn., and more…


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Experiential Licensing

Experiential Activations

Keep track of the latest experiential marketing moves.

Featuring: Hasbro, Warner Bros., DreamWorks, PepsiCo, Nelvana, Cartoon Network, and more…


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Food & Beverages

Taco Bell Licensing Crunch

Taco Bell has become a hot bed of food licensing and co-branding featuring Snapple Lemonade Freeze (Dr Pepper Snapple Group), Starburst Strawberry Freeze (Wm. Wrigley Jr.), in addition to Doritos Locos Tacos and the Cap’n Crunch Delights, basically a doughnut hole covered with Quaker Oats Co.’s Cap’n Crunch Berries cereal and filled with “milk” icing (PepsiCo)…

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