Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
PET PRODUCTS

As Pet Pampering Grows, Licensing Goes to the Dogs

The emerging trend of pet “parenting” has increased demand for specialty products, including toys and other products licensed from fashion, entertainment and celebrity properties, as pet parents seek to share their favorite brands with their pets…


. . . read more

Movie Licensing

Disney Opens 15 Week Merchandise Window for Star Wars

When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: Disney/Lucasfilm’s Star Wars: The Force Awakens, which competitors also predicted would mount the biggest licensing campaign in history…

. . . read more



(-000tll-)