The emerging trend of pet “parenting” has increased demand for specialty products, including toys and other products licensed from fashion, entertainment and celebrity properties, as pet parents seek to share their favorite brands with their pets…
Movie Licensing
Disney Opens 15 Week Merchandise Window for Star Wars
September 4, 2015
When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: Disney/Lucasfilm’s Star Wars: The Force Awakens, which competitors also predicted would mount the biggest licensing campaign in history…