By Marcy Magiera For evidence of Americans' preoccupation with their pets, look no further than Super Bowl Sunday, when Animal Planet's Puppy Bowl XII (in VR, no less) and Hallmark Channel's Kitten Bowl III will fill the hours leading up to the main gridiron event. Or the fact that a Petco survey during the fourth quarter showed that 82% of respondents intended to … [Read more...] about As Pet Pampering Grows, Licensing Goes to the Dogs
Petco
Disney Opens 15 Week Merchandise Window for Star Wars
By Marcy Magiera When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: … [Read more...] about Disney Opens 15 Week Merchandise Window for Star Wars