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Pre-school

Genius Builds Team for Llama Llama

July 30, 2015

By Marcy Magiera Genius Brands International is building its team for the 2016 multimedia launch of beloved children's book property Llama Llama. The company just brought on NCircle Entertainment as its exclusive U.S. home video distributor for the new Llama Llama animated series that is scheduled to debut next year. NCircle will distribute the program on DVD and digital … [Read more...] about Genius Builds Team for Llama Llama

Peppa Pig Joins the $1 Billion Club

June 1, 2015

Preschool property Peppa Pig has become a $1 billion property. There was no official announcement. Officials of Entertainment One Ltd., which has licensed Peppa to more than 600 licensees worldwide, recently mentioned Peppa’s having sales above $1 billion in discussing the company’s earnings for the fiscal year ended March 31. Even if it was not delivered with fanfare, the news … [Read more...] about Peppa Pig Joins the $1 Billion Club

Digital Gains as DVDs Decline; Toys Remain Firm 45% of Market

January 19, 2015

Digital products, including educational and gaming apps and e-books, held an estimated 8% share of retail sales of licensed preschool products in 2013, up from 5% in 2012, according to TLL's new report, "The Global Market For Licensed Preschool Properties." Indeed, 2013 marked a watershed year for preschool targeted apps and digital content; this category's share remained flat … [Read more...] about Digital Gains as DVDs Decline; Toys Remain Firm 45% of Market

More Preschool Properties Originating Outside U.S.

January 5, 2015

The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties.” Because most preschoolers can’t read, … [Read more...] about More Preschool Properties Originating Outside U.S.

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