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PRE-SCHOOL

Genius Builds Team for Llama Llama

Genius Brands International is building its team for the 2016 multimedia launch of beloved children’s book property Llama Llama. The company just brought on NCircle Entertainment as its exclusive U.S. home video distributor for the new Llama Llama animated series that is scheduled to debut next year. GBI earlier signed Kids Preferred, LLC as…

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Pre-school

Peppa Pig Joins the $1 Billion Club

Preschool property Peppa Pig has become a $1 billion property. There was no official announcement. Officials of Entertainment One Ltd., which has licensed Peppa to more than 600 licensees worldwide…

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LICENSED PRESCHOOL mERCHANDISE

Digital Gains as DVDs Decline; Toys Remain Firm 45% of Market

Digital products, including educational and gaming apps and e-books, held an estimated 8% share of retail sales of licensed preschool products in 2013, up from 5% in 2012, according to TLL’s new report, “The Global Market For Licensed Preschool Properties”…

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LIcensInG by The nuMbers

More Preschool Properties Originating Outside U.S.

The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties”…

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