By Gary Symons TLL Editor in Chief The world's leading streamer Netflix has signed a key deal with retail giant Walmart to market merchandise based on popular shows on its service. Experts in the licensing industry believe the move is partly a long-planned expansion of Netflix's already announced Consumer Products strategy, but also a response to moves made by competitor Amazon … [Read more...] about Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal
Prime Video licensing
Amazon Inks Streaming Deal With Universal, IMDb
Amazon's Prime Video has signed a key content licensing agreement with Universal giving it access to the studio's massive catalog of new movie content. In what is rumored to be a 10-figure deal, Prime Video will now have an exclusive window to air Universal Filmed Entertainment Group's live action films in the United States, beginning with the studio's slate of 2022 … [Read more...] about Amazon Inks Streaming Deal With Universal, IMDb