The Licensing Letter

promotions

Minted Partners with Brynn Whitfield on Home Décor Collection

By Allison Watkinson TLL Reporter Minted has partnered with Real Housewives of NY star Brynn Whitfield on a home collection sourced from Minted’s global community of independent artists. The licensed collection includes pieces from artists and brands such as Keren Toledano, Swift and Stone, Kristen Yezza, Kamala Nahas, KuuPottery, Deborah Velasquez and Shina Choi. The Brynn … [Read more...] about Minted Partners with Brynn Whitfield on Home Décor Collection

Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign

By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign

NatureSweet and Barilla Serve Up Co-Branded Recipe Promotion

By Allison WatkinsonTLL ReporterNatureSweet and Barilla have launched a co-branded digital recipe campaign with the grocery delivery platforms Instacart and Kroger. NatureSweet is an agriculture company that produces and distributes greenhouse-grown fruits and vegetables to supermarket chains in Canada, Mexico, and the U.S. The company is best-known for its snacking tomato … [Read more...] about NatureSweet and Barilla Serve Up Co-Branded Recipe Promotion