In yet another sign of the challenges ahead for cinema in 2021, the Disney blockbuster release Raya and the Last Dragon showed sluggish box office results in its first weekend in theaters. The film, produced by the same Walt Disney Animation team that put out Moana, would normally have been expected to be a tentpole event for the company, but Raya opened over the weekend with a … [Read more...] about Box Office Sluggish for Raya and the Last Dragon
Raya and the Last Dragon
Disney’s Toy Onslaught For Raya and The Last Dragon
It's been a while since a Hollywood tentpole movie has inspired a major launch of new toy lines, but Disney is taking a crack at it as Raya and the Last Dragon debuts on March 5. The COVID-19 pandemic has badly stalled releases of major films in theaters, and different studios have reacted with different strategies. Warner famously (or infamously) announced all of its films in … [Read more...] about Disney’s Toy Onslaught For Raya and The Last Dragon