The Licensing Letter

Retail Licensing

Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us

By Gary Symons TLL Editor in Chief Retail giant Macy's says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the program would be rolled out into an initial 400 stores. The expansion is scheduled for completion by Oct. 15, in time for the holiday season. The deal is also a major success for … [Read more...] about Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us

Retail Licensing: Toys R Us Returning to UK Through Licensing Deal

The dedicated toy store Toys R Us is coming back to the UK through a licensing deal between parent company WHP Global and Toys R Us ANZ. Through the agreement, Toys R Us ANZ acquires the exclusive license to run both digital and physical retail for both the Toys R Us brand and for Babies R Us. Toys R Us ANZ currently runs the Australian ecommerce websites for both brands after … [Read more...] about Retail Licensing: Toys R Us Returning to UK Through Licensing Deal

Forever 21 Tries To Enter China Market For Third Time

The fashion brand Forever 21 is rebooting its efforts to establish a presence in China, according to a story broken by Women's Wear Daily. This is the third time Forever 21 has tried to enter the Chinese retail market. The first time was in 2008, but the attempt was short-lived and unsuccessful. The company tried again in 2011 but pulled out in 2019 after disappointing revenue … [Read more...] about Forever 21 Tries To Enter China Market For Third Time

New Licensing Conference Launches Virtually in November

There’s a new conference for the licensing industry, but like most event in the Year of Covid, the inaugural 2020 Sustainability in Licensing Conference (SILC) will be held virtually over two days in November.  Breaking new ground in the licensing industry, the Sustainability in Licensing Conference 2020,  to be staged digitally over a two day period on 24 – 25 November 2020, … [Read more...] about New Licensing Conference Launches Virtually in November