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Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP

By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed… . . . read more

Spin Master’s Bakugan Enters the Metaverse Through Roblox

By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. “Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with… . . . read more

Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok

By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City… . . . read more

Virtual Brand Group First Metaverse Company Nominated for Licensing Awards

By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual… . . . read more

Metaverse Licensing: Squishmallows Enter The Roblox World

By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest… . . . read more

Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox

By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled  The Ralph Lauren… . . . read more

Bakugan Airing Episode on Roblox ‘Metaverse’

In another example of how the Metaverse is rapidly expanding into licensing, Spin Master has announced its Bakugan franchise will be the first-ever to premiere a full-length series episode on Roblox, the global online platform that… . . . read more


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