The Licensing Letter

Sauber Motorsports licensing

Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team

By Allison Watkinson TLL Reporter Wildbrain's Aspire division has secured new partners for Sauber Motorsport's Alfa Romeo Formula 1 Team Stake licensing program. The new licensees secured for Alfa Romeo F1 Team Stake include multiple product categories such as apparel, collectibles, posters, figurines and more."The scope of these deals highlights the global surge in popularity … [Read more...] about Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports