By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital… . . . read more
Experiential Licensing: Sesame Street Creates First Play Center in South Korea
March 21, 2022
By Allison Watkinson TLL Reporter Sesame Workshop is launching its first in a series of Sesame Street Educational Play Centers (EPC) through an experiential licensing partnership with AVECS Creative Group. Sesame Street Learn & Play… . . . read more
The ABC’s of Sesame Street’s Direct-to-Consumer Strategy
November 19, 2021
Sesame Workshop says fans of the Sesame Street show should “expect the unexpected” when it comes to Direct-to-Consumer (DTC) products for the holidays. Sesame Workshop, the nonprofit organization behind Sesame Street, says it’s teaming up… . . . read more
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
October 15, 2021
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more
Dogs Now Know How To Get To Sesame Street
August 30, 2021
The venerable kids’ show Sesame Street has really been going to the dogs of late, first Elmo got a pet dog named Tango, and now with a new line of dog toys. Partner firm BARK is… . . . read more
CAA-GBG To Rep Sesame Street In South Korea and Southeast Asia
August 11, 2021
Sesame Workshop has appointed CAA-GBG Global Brand Management Group as its new licensing agent for Sesame Street in South Korea and Southeast Asia. Under the agreement, CAA-GBG will work to extend the Sesame Street brand licensing… . . . read more
Sesame Workshop Names Licensing Agents For China, GAS
July 15, 2021
Sesame Workshop has signed with new licensing agencies for representation in China and in the German-speaking area of Europe, often known as GAS, for Germany, Austria, and Switzerland. Sesame Workshop is a non-profit organization that… . . . read more
Cuteness Overload: Elmo Gets a Puppy!
July 7, 2021
Elmo by himself: Super cute. Elmo with a puppy: Massive cuteness overload. In a move that makes you think, ‘why didn’t this happen before?’, Sesame Workshop is coming out with an animated special called Furry Friends… . . . read more
Sony Creative Products Repping Sesame Street in Japan
July 1, 2021
Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs… . . . read more