By Gary Symons TLL Editor in Chief The fate of Sesame Street hangs in the balance, as brand owner Sesame Workshop cuts staff in the wake of Warner Bros. Discovery's decided not to renew its distribution deal. Sesame Workshop is not only the owner of the Sesame Street brand, but is also an important force in childhood education in the United States and around the world. It is … [Read more...] about Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo
Sesame Street Licensing
Sesame Street Gives The Gift of Giggles
By TLL Staff On International Joke Day, Sesame Street kicked off its Gift of Giggles campaign to share smiles, humor, and joy across the globe. The Gift of Giggles campaign is part of Sesame Workshop’s ongoing initiative to support emotional well-being and mental health awareness for young children and their families. “With its signature mix of laughter and learning, … [Read more...] about Sesame Street Gives The Gift of Giggles
Sesame Workshop Launches New Resources For Mental Health Awareness Month
By TLL Staff Sesame Workshop has launched a new online expansion for the current Mental Health Awareness Month featuring official Sesame Street characters. The new bilingual resources include six videos, a digital storybook and three animated videos that focus on addressing children's mental and physical health. “The mental health crisis we’re facing today is top of mind for … [Read more...] about Sesame Workshop Launches New Resources For Mental Health Awareness Month
The Business Hub Group Named Licensing Representative for Vila Sésamo
By Allison Watkinson TLL Reporter Sesame Workshop has named the Business Hub Group its official licensing agent for Vila Sésamo in Brazil. Vila Sésamo is the Brazilian edition of the children's educational entertainment franchise, Sesame Street. “For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and … [Read more...] about The Business Hub Group Named Licensing Representative for Vila Sésamo
Sesame Street Is Literally Moving to the American Dream Entertainment Complex
By Gary Symons TLL Editor in Chief The next time someone asks me how to get, how to get to Sesame Street, I'll have an answer. It's over in New Jersey at the American Dream entertainment center. The big move for Sesame Street and its cast of characters is happening as American Dream and Sesame Workshop collaborate on a new 'Sesame Street Learn & Play Educational … [Read more...] about Sesame Street Is Literally Moving to the American Dream Entertainment Complex
Sesame Workshop Launches STEM App With Story Toys
By Allison Watkinson TLL Reporter Sesame Workshop and StoryToys have officially launched a new STEM-focused educational gaming app called Sesame Street Mecha Builders. Based on the Sesame Street Mecha Builders spinoff series, the mobile application includes reimagined robotic superhero versions of licensed Sesame Street characters like Elmo, Cookie Monster and Abby … [Read more...] about Sesame Workshop Launches STEM App With Story Toys
Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz
By Allison Watkinson TLL Reporter Sesame Workshop has launched two collaborative licensing partnerships with Kenneth Cole and Kidz Toyz.Selected to close out Kenneth Cole's fortieth anniversary, the Sesame Workshop partnership has released a co-branded capsule collection to support the mental health and well-being of children and families.“As a father, a designer, and founder … [Read more...] about Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz
Sesame Workshop Launches New Resources to Help Families Cope with Loss
By Allison Watkinson TLL Reporter Sesame Workshop has partnered with the New York Life Foundation on new Sesame Street-themed resources for Children’s Grief Awareness Month. The New York Life Foundation is a social impact division of the New York Life insurance company, and provides financial support to nonprofit organizations and community initiatives that are focused on … [Read more...] about Sesame Workshop Launches New Resources to Help Families Cope with Loss
Sesame Workshop Launches Program for Children With Autism
By Allison Watkinson TLL Reporter Sesame Workshop has released new educational resources for Autism Acceptance Month featuring licensed Sesame Street characters. The resources were created as part of the Sesame Street and Autism: See Amazing in All Children initiative which was founded in 2015 with the help of more than 250 organizations and experts within the autistic … [Read more...] about Sesame Workshop Launches Program for Children With Autism
Sesame Street Partners With In Kidz on Diversity Education
By Allison Watkinson TLL Reporter The educational tech company In KidZ has partnered with Sesame Street to create co-branded activity boxes. The themed educational boxes will contain coloring and activity books, puzzles, games, recipe cards, and figurines intended to teach children about diversity and acceptance. The co-branded activity boxes encourage hands-on … [Read more...] about Sesame Street Partners With In Kidz on Diversity Education