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Sesame Workshop Launches New Channel on Discovery Education

By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital… . . . read more

Experiential Licensing: Sesame Street Creates First Play Center in South Korea

By Allison Watkinson TLL Reporter Sesame Workshop is launching its first in a series of Sesame Street Educational Play Centers (EPC) through an experiential licensing partnership with AVECS Creative Group. Sesame Street Learn & Play… . . . read more

The ABC’s of Sesame Street’s Direct-to-Consumer Strategy

Sesame Workshop says fans of the Sesame Street show should “expect the unexpected” when it comes to Direct-to-Consumer (DTC) products for the holidays. Sesame Workshop, the nonprofit organization behind Sesame Street, says it’s teaming up… . . . read more

Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection

The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more

Dogs Now Know How To Get To Sesame Street

The venerable kids’ show Sesame Street has really been going to the dogs of late, first Elmo got a pet dog named Tango, and now with a new line of dog toys. Partner firm BARK is… . . . read more

CAA-GBG To Rep Sesame Street In South Korea and Southeast Asia

Sesame Workshop has appointed CAA-GBG Global Brand Management Group as its new licensing agent for Sesame Street in South Korea and Southeast Asia. Under the agreement, CAA-GBG will work to extend the Sesame Street brand licensing… . . . read more

Sesame Workshop Names Licensing Agents For China, GAS

Sesame Workshop has signed with new licensing agencies for representation in China and in the German-speaking area of Europe, often known as GAS, for Germany, Austria, and Switzerland. Sesame Workshop is a non-profit organization that… . . . read more

Cuteness Overload: Elmo Gets a Puppy!

Elmo by himself: Super cute. Elmo with a puppy: Massive cuteness overload. In a move that makes you think, ‘why didn’t this happen before?’, Sesame Workshop is coming out with an animated special called Furry Friends… . . . read more

Sony Creative Products Repping Sesame Street in Japan

Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs… . . . read more


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