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Startup’s Sales Soar After Sesame Street Deal

The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism. Glo Pals were recognized among best-in-class products as a Gold Award winner in the 2020 Mom’s Choice Awards. Glo began as a senior college project for its founders, but the concept was so successful it led to the launch of the company, working with Sesame Workshop, the nonprofit organization behind the perennially popular children’s show Sesame Street. Hagan Walker and Anna Barker were budding entrepreneurs in Mississippi State University’s Center for Entrepreneurship and Outreach when they hit… . . . read more

Skoog Works With Sesame Workshop To Create A New Way To Play

SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two companies are collaborating to introduce a new, interactive platform that merges tactile technology with an ever-expanding content library featuring Sesame Street characters. The platform combines multi-sensory play with fun, interactive content and meaningful learning experiences, SKOOG says. Originally focused on helping children with disabilities express their creativity through music, the team at SKOOG created a suite of unique hands-on technology devices that children of all abilities can enjoy. SKOOG patented platform includes a parent-controlled app with unique cube-like hardware that lets kids play and create without relying solely on a smartphone screen. Sesame Street is… . . . read more

ENTERTAINMENT/CHARACTER

Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties

This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…


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Experiential

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…


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Business

M&A & CSR

We wrap up some of the biggest moves to impact business in 2019 and highlight those who are particularly good and doing good—Apple, IOC, Alibaba, Sesame Workshop, ABG, eOne, NASCAR, and more…


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Experiential

Experiential & Promotional Roundup

The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…


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ENTERTAINMENT/CHARACTER

37 Entertainment/Character Brands Earned Over $100 MM in the U.S./Canada

Thirty-seven entertainment/character properties have made our annual list of brands that generated over $100 million licensed retail sales in the U.S./Canada in 2017…


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Entertainment

TV Talk: Series With Licensing Potential

Track the latest TV series with licensing potential airing on linear TV, streaming, or both as they develop through the production pipeline…


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People

Who’s News—4/23/2018

The latest hires, promotions, and departures.

Featuring: NASCAR, Paramount, RHS, Mattel, Universal, DHX Media, Sesame Workshop, Clarkson Potter, and more…


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People

Who’s News — 9/18/2017

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Dunkin’ Donuts, DHX Media, Sesame Workshop, Nickelodeon, Iconix, and more…


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