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Who’s News: Simba Dickie Group Names New CEO

The family-owned Simba Dickie Group (SBG) has a new CEO this week, as Michael Sieber (pictured above, at left) officially handed over the reins to the toy company to his son Florian Sieber on May 1. Florian will become the third generation of the Sieber family to run SBG, since Michael and his father Fritz Sieber founded Simba Toys in 1982. Florian Sieber was named as the designated successor and co-chief executive officer of the Simba Dickie Group in a succession plan announced in 2018, and has also spent the last eight years as the managing director of the model railway manufacturer Märklin, an SBG subsidiary. “Together with a dedicated team in Göppingen, my son, Florian, has put Märklin back on track—a masterstroke, I’m very proud of him,” said Michael… . . . read more


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