Open call Looking to hire or be hired? Contact our business development team to feature your listing on TLL. Just want to feature your new hires? Contact editorial. AMBI Group launches their Global Brand Partnerships division, to be led by Keith Snelgrove. The National Retail Federation hires Martine Reardon, former CMO for Macy’s, as a senior advisor for retail and … [Read more...] about Who’s News
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Social Media Ledger
By Karina Masolova At Brand Licensing Europe, keynote speaker Cassey Ho outlined the history behind her successful merchandising program (over 200 SKUs available from her online store and speciality boutiques). Her key points for building a successful brand—staying true to oneself, listening to the fan community—ring true for all digital celebs TLL identified as licensing … [Read more...] about Social Media Ledger
As YouTube Celebrities Gain Influence over Teens, Their Licensing Clout Is Bound to Grow
YouTube stars continue to gain influence over U.S. teens, with the platform’s top creators viewed as much more approachable, authentic and engaging than mainstream celebrities. From a licensing perspective, many of the video platform’s top creators actually have a smaller footprint than their tens of millions of subscribers suggest, and have yet to move beyond the online … [Read more...] about As YouTube Celebrities Gain Influence over Teens, Their Licensing Clout Is Bound to Grow