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Featuring: NRF, HKTDC, Giochi Preziosi, Cherokee Global Brands, Planeta Junior, WIT, and more…
DIGITAL CELEBS
Social Media Ledger
October 16, 2015
At Brand Licensing Europe, keynote speaker Cassey Ho outlined the history behind her successful merchandising program, and more…
Digital Celebs
As YouTube Celebrities Gain Influence over Teens, Their Licensing Clout Is Bound to Grow
August 7, 2015
YouTube stars continue to gain influence over U.S. teens, with the platform’s top creators viewed as much more approachable, authentic and engaging than mainstream celebrities. From a licensing perspective, many of the video platform’s top creators actually have…