New partnerships between CBS x Six Flags, eOne x Alibaba, expansion from Funko, Bandai Namco, and Koso Rose Media, plus the big take-aways from the Logan Paul x KSI match…
Experiential
Experiential & Content Initiatives: From Theme Parks to Boxing Matches
September 4, 2018
Experiential
Experiential, New Media & Partnerships
April 3, 2018
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…
People
Who’s News
July 21, 2017
Follow the latest hires, promotions, and departures.
Featuring: Mattel, Genius Brands, Funrise, Bravado, Macy’s, the NRF, and more…
Experiential
Licensing in the $40.4 Billion Theme Park Business
December 2, 2016
The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…
EXPERIENTIAL
Licensing to Theme Parks Builds Revenue & Brand Exposure
July 20, 2015
One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…