Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 9/17/2018 Pam Lifford is promoted to President of Warner Bros. Global Brands & Experiences (WBGBE), with responsibility for Warner Bros. Consumer … [Read more...] about Who’s News—September 2018
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The Biz of Media, Ecommerce & Fashion
Ripley’s Believe It or Not! reenergizes its history with a two-year touring, digital content, and publishing partnership with action sports entertainment brand Nitro Circus. Ripley’s will be featured throughout Nitro Circus’ live shows and the Nitro World Games. As part of the agreement, Ripley Publishing also becomes the exclusive publisher for Nitro Circus, releasing its … [Read more...] about The Biz of Media, Ecommerce & Fashion
Experiential & Social Activations
Hasbro and Cityneon bring interactive exhibition Transformers Autobot Alliance to China in December 2017. The launch follows years of R&D—the walk-through exhibit is the first of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the Transformers brand. It will debut in … [Read more...] about Experiential & Social Activations
M&A & New Media
Hasbro launches its first-ever subscription service in April with the Gaming Crate, priced at $49.99 per crate, plus shipping. Each box includes three curated games that are new to the Hasbro Gaming portfolio. The crates fall into two themes: Family, which offers games designed to be played together by kids and adults, and Party, which contains games geared towards adult game … [Read more...] about M&A & New Media
Entertainment in Experiential & Social
Sanrio joins forces with Snapchat to bring over 30 character stickers to the app, including Hello Kitty, My Melody, Badtz-Maru, Chococat, and Keroppi. The month-long partnership coincides with Sanrio Character Ranking 2017, an annual competition where fans get the chance to vote for their favorite Sanrio character. Each sticker used will count as a vote for the chosen … [Read more...] about Entertainment in Experiential & Social
Social Roundups
YouTube is the No. 1 brand amongst kids 6–12 years-old in the U.S., according to Smarty Pants’ list of Kids' Most Loved Brands. Other brands on the list include Disney (No. 6), while Toys 'R' Us (No. 7), Disney Channel (No. 9), Netflix (No. 11), Crayola (No. 18), Lego (No. 21), and Nickelodeon (No. 23). Snapchat files for an IPO, seeking a valuation of $25 billion. USA Today … [Read more...] about Social Roundups