The Licensing Letter

Spin Master

Walmart Releases Its Influential Top Toys List For 2023

By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023

Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection

By Allison WatkinsonTLL ReporterSpin Master is rebooting the Bakugan kids' entertainment franchise with a new anime series and toy line. The reimagined Bakugan anime series will launch on Netflix in the US, Canada, Australia, the Nordics and the Middle East on Sept. 1, and will air on Disney XD in the U.S. on Sept. 23.In addition, the first two episodes of the Bakugan animated … [Read more...] about Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection

Nickelodeon And Spin Master Celebrate Paw Patrol’s 10th Anniversary With New Content

By Allison WatkinsonTLL ReporterNickelodeon and Spin Master Entertainment are releasing new Paw Patrol and Rubble & Crew content in celebration of the franchise's 10th anniversary. The new content includes season renewals for both PAW Patrol and Rubble & Crew, a PAW Patrol and Rubble & Crew TV crossover event, a six-part special called PAW Patrol: Moto Pups, and a … [Read more...] about Nickelodeon And Spin Master Celebrate Paw Patrol’s 10th Anniversary With New Content

LEGO, Spin Master Announce New Support for Ethical Toy Program

By Gary SymonsTLL Editor in Chief Thirty thousand children of factory workers will benefit as LEGO and Spin Master announced new funding to expand the Ethical Toy Program across China, Vietnam and Mexico. The Ethical Toy Program is a program by the International Council of Toy Industries, which is the convening organization for the worldwide toy industry. ICTI and its … [Read more...] about LEGO, Spin Master Announce New Support for Ethical Toy Program

Hugely Successful Paw Patrol Spawns Spin-off Show

By Allison Watkinson TLL Reporter Spin Master and Corus Entertainment have announced the premiere of a licensed PAW Patrol spin-off series called Rubble & Crew. The new series, produced by Spin Master Entertainment, follows the adventures of Rubble, a well-known character from the original PAW Patrol series, and his construction family as they work together on … [Read more...] about Hugely Successful Paw Patrol Spawns Spin-off Show

Spin Master Puts the Pieces Together To Acquire Puzzle Company

By Allison Watkinson TLL Reporter Spin Master has reached an agreement to acquire the Canadian-based puzzle company, 4D Brands International. "As part of our long-term growth strategy, we're focused on finding new, pathbreaking acquisitions that will further expand our presence in key categories of play, as well as expanding our reach and connection with consumers," said … [Read more...] about Spin Master Puts the Pieces Together To Acquire Puzzle Company

Spin Master’s Bakugan Enters the Metaverse Through Roblox

By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox

Licensing International Excellence Awards Honor Innovation

The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation

Who’s News: Spin Master, LEGO and Skydance

Spin Master Announces Two Nominations to its Board of Directors Spin Master, the Canadian-based global children's entertainment company, has announced the nomination of Ed Clark and Max Rangel (pictured) to the company's Board of Directors. Clark will join the Board as Deputy Chair while Rangel will serve as a Director. Both will stand for election at Spin Master's annual … [Read more...] about Who’s News: Spin Master, LEGO and Skydance

Spin Master Goes Full Throttle With Supercross Toy Line

Spin Master Corp. has partnered with Feld Entertainment to get its motor runnin' with a multiyear, global master toy license for the Supercross off-road motorcycle racing series. Created with Spin Master's innovative toy designs, the companies say the first wave of Supercross toys will deliver greater authenticity for kids, collectors and fans of the racing brand. Feld … [Read more...] about Spin Master Goes Full Throttle With Supercross Toy Line