The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will… . . . read more
Sports Licensing: Superclub and Bundesliga Launch New Board Game
June 28, 2022
Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on… . . . read more
Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
April 19, 2022
Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and… . . . read more
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
March 31, 2022
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th… . . . read more
Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France
March 2, 2022
Poetic Brands has signed a deal with the Tour de France to design a wide range of men’s and women’s apparel, based on the 119 year-old cycling race. The new collection will comprise of T-shirts,… . . . read more
Celebrity Licensing: David Beckham Joins New Team In Deal With Authentic Brands
February 28, 2022
By Gary Symons TLL Editor in Chief The star athlete turned entrepreneur David Beckham has signed a strategic partnership with licensing juggernaut Authentic Brands Group. ABG is now a co-owner of the Beckham brand, and… . . . read more
Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club
February 8, 2022
By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on… . . . read more
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
January 18, 2022
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced… . . . read more
Sports Licensing: UFC and TMG Launch New E-Commerce Website
January 12, 2022
In partnership with UFC, The Momento Group has launched a licensed e-commerce memorabilia website called UFC Collectibles. TMG is a global sports licensing, retail and memorabilia business that maximises revenue for rights owners, sponsors, and… . . . read more
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
January 10, 2022
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football… . . . read more