The Licensing Letter

Sports Licensing

Who’s News: UFC Promotes Meghan Mernin to VP of Licensing

By Allison Watkinson TLL Reporter UFC is promoting Meghan Mernin to the position of VP of licensing for global consumer products.Since Mernin initially joined UFC in 2021, she has worked to drive new business for the MMA organization and establish a specialized licensing program for the company's niche market.Mernin has also been responsible for securing and directing UFC’s … [Read more...] about Who’s News: UFC Promotes Meghan Mernin to VP of Licensing

Electronic Arts’ Fan Base Explodes For Football and Hockey Games

By Gary Symons TLL Editor in Chief Electronic Arts is celebrating the release of two of its blockbuster games, EA Sports FC and EA Sports NHL. EA has become known over the years as the top designer of sports-related games, covering the gamut from auto racing to American football, but globally, it's EA Sports FC that has become the company's top sports franchise. For many … [Read more...] about Electronic Arts’ Fan Base Explodes For Football and Hockey Games

Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

By Gary Symons TLL Editor in Chief Perry Ellis is on to a winning strategy, partnering with star NFL player Tua Tagovailoa, the starting quarterback for the Miami Dolphins. Under the terms of the deal, Tagovailoa will serve as the global ambassador for the brand, which will include the launch of a branded collection set to debut in summer 2024, and inspired by Tua's … [Read more...] about Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics

By Allison WatkinsonTLL ReporterMANSCAPED has signed an agreement with Sacramento State University's athletics division as the preferred grooming partner for Sac State's sports teams. The promotional collaboration kicks off with this season's Big Sky Conference NCAA Championships with the Sacramento State Hornet's football team."MANSCAPED and Sac State are a perfect pair, in … [Read more...] about MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics

UFC Teams Up With Celio For Exclusive Fan Apparel Collection

By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection

Fan Ink Teams Up With MLS For a Fan-Focused Headwear Collection

By Allison WatkinsonTLL ReporterMajor League Soccer and Fan Ink have signed an agreement for a licensed headwear and accessories collection for MLS' North American league.The new agreement with MLS represents Fan Ink’s first league-wide licensing agreement in North America. The company will be responsible for designing, producing, marketing, and distributing the products on … [Read more...] about Fan Ink Teams Up With MLS For a Fan-Focused Headwear Collection

Transport for London in Apparel Partnership With London Spirit Cricket Team

By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team

Who’s News: Lids Promotes Bob Durda to President

By Allison Watkinson TLL Reporter Lids Sports Group has officially appointed long-time employee Bob Durda as the company's new president. Lids Sports Group is a sports retailer that offers officially-licensed and branded headwear, apparel and accessories for sports fans. It is among the largest licensees in the world for licensed apparel, and particularly for hats and … [Read more...] about Who’s News: Lids Promotes Bob Durda to President

Knockout Comics Adaptation of Creed Films Coming From BOOM! Studios

By Gary Symons TLL Editor in Chief BOOM! Studios will release a four-issue limited comic book series based on the Creed film franchise from MGM. The comic adaptation is being produced in collaboration with the MGM studio, Creed star Michael B. Jordan's production company, Outlier Society, and Chartoff-Winkler. Jordan is also the director and producer of the recent … [Read more...] about Knockout Comics Adaptation of Creed Films Coming From BOOM! Studios

Homme+Femme Horsing Around With Kentucky Derby Collection

By Allison Watkinson TLL Reporter Homme+Femme has launched its second licensing collaboration with Churchill Downs for an official Kentucky Derby merchandise collection. Homme+Femme is a streetwear brand that takes inspiration from Black culture, 90s hip hop & rap, and pop-culture to create high-quality apparel and accessories. The brand is using the new Kentucky … [Read more...] about Homme+Femme Horsing Around With Kentucky Derby Collection