By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced… . . . read more
Sports Licensing: UFC and TMG Launch New E-Commerce Website
January 12, 2022
In partnership with UFC, The Momento Group has launched a licensed e-commerce memorabilia website called UFC Collectibles. TMG is a global sports licensing, retail and memorabilia business that maximises revenue for rights owners, sponsors, and… . . . read more
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
January 10, 2022
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football… . . . read more
Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
January 5, 2022
By Gary Symons TLL Editor in Chief If you can’t beat ’em, join ’em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics … the same company that yanked its… . . . read more
Sports Licensing: UFC Partners With Timex For Tough Timepieces
December 13, 2021
Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will… . . . read more
Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers
December 3, 2021
Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that’s… . . . read more
Collectibles: Panini Scores With Extension of Premier League Contract
November 16, 2021
The Premier League announced it has granted a multiyear collectibles licensing extension to its partner Panini. The Premier League is, as the name suggests, the top level for football (aka soccer) in the United Kingdom,… . . . read more
Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments
November 5, 2021
Companies interested in a license for the Union of European Football Associations can complete an RFP submission (Request for Proposals) by Nov. 26. UEFA has announced it is inviting interested parties to make proposals for… . . . read more
Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
November 3, 2021
FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the international governing body of association football—will cover the long-term licensing… . . . read more
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
November 1, 2021
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to… . . . read more