The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the… . . . read more
Xbox Named Gaming Partner For English Football Teams
August 31, 2021
The Microsoft-owned Xbox gaming platform has been named the official partner of England’s national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as… . . . read more
ESPN In Talks For $3 Billion Sports Betting Deal
August 30, 2021
The Disney-owned sports broadcaster ESPN is looking at licensing its brand to major sports betting companies, with a price tag of at least $3 billion. According to a report in the Wall Street Journal, ESPN… . . . read more
Brevettar Announces Superstar Agreement With Trends International
August 27, 2021
The sports licensing agency Brevettar, says it’s signed a multi-year agreement with Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers and social stationery products. Through the new deal, Trends will offer… . . . read more
Topps Loses MLB License To Fanatics
August 24, 2021
By Gary Symons TLL Editor in Chief In a major upset, Major League Baseball has dropped Topps from its trading card roster, and has given the lucrative licensing agreement to sports merchandise giant Fanatics. The… . . . read more
NHL To Allow Sponsor Patches On Jerseys
August 18, 2021
The world’s fastest sport may become the world’s fastest billboard, as the National Hockey League is looking to boost its sponsorship revenue by allowing sponsorship patches on team jerseys, starting in 2022. The Associated Press broke… . . . read more
Hoonigan Racing Brand Adds New Licensees
August 11, 2021
The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more
Brevettar: A New Player In Global Sports Licensing
July 7, 2021
A new player hit the field in the lucrative world of sports licensing, as Brevettar announced July 7 the launch of its full-service licensing agency. The new company describes its mission as maximizing revenue by… . . . read more
NFL Develops Costume Line With Jerry Leigh
May 28, 2021
The National Football League and the NFL Players’ Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the… . . . read more
LeMans Revs Up Licensing With IMG
April 8, 2021
Prestigious Race Renews Licensing Deal The Automobile Club de l’Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world’s oldest active sports car endurance… . . . read more