The Licensing Letter

Star Wars

Licensed Star Wars Oreo Cookies Rocket into Retail Market

By Allison Watkinson TLL Reporter Mondelēz International's Oreo brand is releasing officially licensed Star Wars Oreo Cookies in collaboration with Lucasfilm. The special-edition Star Wars Oreo Cookie collaboration includes two variations for the dark side and light side factions of the Star Wars science-fiction franchise. "Pairing two tremendously loved communities to launch … [Read more...] about Licensed Star Wars Oreo Cookies Rocket into Retail Market

Cryptoys Launches Licensed Star Wars Volume III NFT Collection

By Allison Watkinson TLL Reporter The Cryptoys NFT company and Lucasfilm, Ltd. have announced a licensed collection of digital toys called Star Wars Volume III. Designed to coincide with this year's Star Wars Day celebration, the new Cryptoys NFT collection will include licensed characters, accessories and a wide range of stylized digital collectibles inspired by the global … [Read more...] about Cryptoys Launches Licensed Star Wars Volume III NFT Collection

Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection

By Allison WatkinsonTLL ReporterFunko's Loungefly brand has partnered with Lucasfilm for a new apparel and accessories collection for the Star Wars brand.Loungefly is pop-culture fashion lifestyle brand that designs products that are inspired by entertainment IPs and professional sports teams. Since Loungefly was acquired by Funko in 2017, the brand has expanded to include the … [Read more...] about Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection

Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel

By Allison WatkinsonTLL ReporterBioworld's Heroes & Villains brand is bringing its licensed lifestyle products to the 2023 Star Wars Celebration Europe event. Heroes & Villains is a lifestyle brand that specializes in officially licensed apparel and accessories for well-known entertainment franchises. The brands' appearance at this year's European Star Wars Celebration … [Read more...] about Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel

Brand Value: Research Firm Names the World’s Top Toy Brands

By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands

Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group - formerly known as Spreadshirt - has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the … [Read more...] about Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Yogibo Adds To Star Wars Collection With Mandalorian Offerings

Plush toymaker Yogibo says its adding to its already successful line of Star Wars branded plush toys with two new products from the hit series The Mandalorian, streaming on Disney+ Season 2 of the Mandalorian depicts the title character's struggle to bring The Child (better known to kids globally as Baby Yoda) to the 'sorcerers' of The Jedi. On Nov. 23, Yogibo will be … [Read more...] about Yogibo Adds To Star Wars Collection With Mandalorian Offerings

Top Retailers Tag Holiday Toy Favorites

The holiday shopping season is firmly upon us, with more retailers revealing their top picks for this year's holiday season. By the 7th of September—54 days before Halloween, 78 days before Thanksgiving and 108 days before Christmas and Hanukkah (which this year begins on Christmas Eve)—the two largest toy retailers in the U.S., Walmart and Toys 'R' Us, had announced the toys … [Read more...] about Top Retailers Tag Holiday Toy Favorites

Rogue Film’s Miniature Launch

By Karina Masolova In a move reminiscent of last year's Force Friday unboxing events, Disney revealed the new toy line for upcoming film Rogue One: A Star Wars Story via a series of fan-made videos on Star War's YouTube channel. Unlike last year however, the toys—from Hasbro, LEGO, Funko, Jakks Pacific, Mattel and Disney Store—are brought to life in scripted stop-animation … [Read more...] about Rogue Film’s Miniature Launch