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Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond… . . . read more

Yogibo Adds To Star Wars Collection With Mandalorian Offerings

Plush toymaker Yogibo says its adding to its already successful line of Star Wars branded plush toys with two new products from the hit series The Mandalorian, streaming on Disney+ Season 2 of the Mandalorian… . . . read more


Star Wars Rules Pop Culture Collectibles

The growing action figures and collectibles market has Star Wars to thank for its success these past few years, but there are a couple of new properties that will take 2017 by storm…

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Top Retailers Tag Holiday Toy Favorites

UPDATE: Walmart, Toys ‘R’ Us, and three other retailers’ top toy lists reflect the growing strength of licensed brands, which account for nearly half of this season’s top picks…

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Rogue Film’s Miniature Launch

In a move reminiscent of last year’s Force Friday unboxing events, Disney revealed the new toy line for upcoming film Rogue One: A Star Wars Story via its YouTube channel. Unlike with last year’s merchandising campaign however…

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Star Wars Blasts Toy Industry Growth to Century High

U.S. toy sales grew a stellar 7.5% in the first half of this year, outpacing first-half growth in 2015, when full-year growth ended up at 6.7%, according to NPD. The biggest driver: Star Wars, with sales for toys based on the franchise increasing nearly 200% for the year through June, representing $300 million…

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Summer or Not, Mattel and Hasbro Still Feeling Frozen

The extent to which the world’s largest toy companies are reliant on entertainment/character licenses is clear in a side-by-side comparison of giants Mattel, Hasbro and Jakks Pacific—all of which are feeling the Frozen effect two years after the property stormed retail…

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Top Entertainment/Character Properties Drive Comics Sales Above $1 Billion

Pow! Retail sales of comics and graphic novels in the U.S. and Canada grew 10% in 2015, passing $1 billion for the first time in decades, driven by…

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Licensed Properties Play at E3

The hot topic of the show was Virtual Reality (VR) with Sony announcing that its PlayStation VR headset for PS4 will become available Oct. 13, priced at $500 and major game properties including Star Wars, Star Trek and Batman getting the VR treatment on PlayStation VR, HTC Vive and Oculus Rift…

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NPD: Star Wars Toy Sales One-Third Higher than Frozen

Star Wars, the space epic whose newest chapter has knocked down box-office records around the world, also drove sales of movie licensed toys up by almost 10% in 2015, according to…

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