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Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall

By Gary Symons TLL Editor in Chief You don’t get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women… . . . read more

Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation

By Gary Symons TLL Editor in Chief Have fun when you’re camping, but keep it clean. That’s the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans… . . . read more

Sustainable Licensing: Husqvarna Expands Its Power For All Partnership

The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with… . . . read more

Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging

Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100%… . . . read more

Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging

By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S…. . . . read more

Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo

The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products… . . . read more

Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans

Polluters better watch out, as Popeye the Sailorman has partnered with the Angry Birds for a tournament supporting ocean cleanup efforts. The partnership between Popeye rights holder King Features and Angry Birds developer Rovio Entertainment will… . . . read more

Spread Group Wins Global Apparel Deal With ZAG

Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this… . . . read more

Sustainability in Licensing: Funko Adopts Product Recycling Program

By Gary Symons TLL Editor in Chief Plastic waste is a massive problem for the licensing and manufacturing industries, but increasingly companies are adopting sustainable practices, including improvements to recycling programs. Now the pop culture… . . . read more

Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees

Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central… . . . read more


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