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Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging

Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100%… . . . read more

Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging

By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S…. . . . read more

Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging

Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its… . . . read more

Happier Happy Meals, As McDonald’s Reduces Use of Plastics

By Gary Symons TLL Editor in Chief The world’s leading fast food chain McDonald’s is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald’s pledged Tuesday to “significantly” reduce the use… . . . read more

TLL and SPLiCE Launching Sustainability Award Program

There’s some exciting news this month as The Licensing Letter and SPLiCE launch a new program recognizing those companies leading the way on sustainability in the licensing industry.  Beginning Nov. 1, The Licensing Letter and… . . . read more

Toy Industry Not Doing Enough For Sustainability

A whitepaper published by sustainability consultant Sonia Sanchez says most toy companies are doing little or nothing to prevent ecological harm from the products they produce.Despite a massive upswell in consumer awareness of the need… . . . read more

Mattel Goes Green With Toy Recycling Program

By Gary Symons TLL Editor in Chief Mattel continues to make big moves as a leader in corporate sustainability, this week announcing the launch of Mattel PlayBack, a toy takeback program that will enable families… . . . read more


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