The Licensing Letter

Target

Target’s Pulitzer Problem

It seemed a major coup for mass merchant Target to have signed high- end designer Lilly Pulitzer for an exclusive fashion and home line. But it wasn’t all triumph for “Tar-jay” when the 250-piece Lilly Pulitzer collection launched April 19. Within hours (and in some stores, minutes), crazed customers had plucked the shelves clean. Online traffic was so great that Target’s … [Read more...] about Target’s Pulitzer Problem

Retail Notes

Books-A-Million (aka BAM!) plans to expand its 257-store retail presence (second highest of any book retailer in the U.S.) by opening 30 new stores this year; Three months after announcing its intention to get out of canada, Target Canada completed inventory liquidation and closed the last of its 133 retail stores on April 12; According to the U.S. Bureau of Labor Statistics, … [Read more...] about Retail Notes

Target Stocks Kinky Toys

Mainstream retailers including Target and Amazon got in the mood for the Fifty Shades of Grey movie’s Valentine’s weekend opening by stocking an unconventional variety of officially licensed merchandise tied to the sexually charged property. More power to them. If Americans buy lingerie at Costco, why not sex toys at Target? But blogs including Jezebel took Target to task … [Read more...] about Target Stocks Kinky Toys