Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
Experiential

Experiential, New Media & Partnerships

New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…


. . . read more

Theme Parks

Experiential Licensing: Targeting Travelers

With travel spending expected to increase dramatically over the next several years, see the latest theme park and experiential initiatives to impact branding and licensing this year…


. . . read more

Experiential

Experiential & Social Activations

Theme parks, exhibitions, sporting events, and online initatives galore.

Featuring: Hasbro, NBA, Saban, Warner Bros., Tough Mudder, eOne, and more…


. . . read more

Experiential

Roundup: Experiential Initiatives

The top experiential licensing initiatives—from theme parks to live shows to jerseys—announced this week.

Featuring: eOne, LEGO, Universal, Netflix, NBA, and more…


. . . read more

Theme Parks

Paramount, Disney & Masha Expand Attractions

Paramount opens a new park in the U.K. with planned licensed attractions, Disney makes headway on new rides, and Masha and the Bear expands in Italy…

. . . read more


EXPERIENTIAL

Licensing to Theme Parks Builds Revenue & Brand Exposure

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…

. . . read more



(-000tll-)