The Licensing Letter

tiktok licensing

Artists Return to Platform As Universal Signs TikTok Truce

By Gary Symons TLL Editor in Chief Universal Music Group has just signed a new, multi-dimensional licensing agreement that will see its artists return to the TikTok platform. UMG says the new deal will deliver "significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global … [Read more...] about Artists Return to Platform As Universal Signs TikTok Truce

Viral TikTok Sensation Sad Nuggie Enters World of Licensing

By Gary Symons TLL Editor in Chief The viral TikTok character Sad Nuggie is a little happier these days, boasting a growing fan base and success in licensing. If you've never hear of Sad Nuggie, don't be surprised. The character and brand was launched less than two years ago, in August of 2022, but is growing fast with a soaring audience on Tiktok. The brand is now … [Read more...] about Viral TikTok Sensation Sad Nuggie Enters World of Licensing

What Will A TikTok Ban Mean For Brands and Licensing?

By Gary Symons TLL Editor in Chief The threat of a TikTok ban just got a lot more real, leaving brands, influencers and businesses scrambling to find a 'Plan B' for social media influence. The US House of Representatives passed a bill Wednesday, March 13, that would require TikTok's parent company ByteDance to sell the social media platform or face what amounts to a … [Read more...] about What Will A TikTok Ban Mean For Brands and Licensing?

Disney Celebrates Centennial With New TikTok Destination

By Gary Symons TLL Editor in Chief Disney is 100 years young, and is celebrating its centennial hanging out with the cool kids on TikTok. Starting Oct. 16, The Walt Disney Company unveiled a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic, and memories come together. "For more than 100 … [Read more...] about Disney Celebrates Centennial With New TikTok Destination

Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?

By Gary Symons TLL Editor in Chief Warner Music Group has announced what it calls a "first-of-its-kind" partnership, expanding its relationship with TikTok. Warner Music says the deal will result in TikTok getting access to a multi-year, multi-product license for the entire repetoire of music from Warner Recorded Music and Warner Chappell Music. Warner says the deal will … [Read more...] about Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?