Contact the Editor at karina@plainlanguagemedia.com. Two years ago, we launched TLL's first survey on the language of licensing to explore changing trends in terminology, business tactics, industry trends, and the way we navigate them. (Click here to access the 2016 story.) Now the second iteration of the Language of Licensing (LoL) Survey is upon us, and a question we did not … [Read more...] about Speaking of Merchandise: Is it Mer-tch or Mur-kuh?
TLL Survey
Licensed Sales Up 2.7% Worldwide; U.S./Canada Leads in Growth
Retail sales of licensed merchandise went up 2.7% worldwide in 2016 to reach $167.5 billion, according to TLL's Annual Licensing Business Survey. Generally, licensed sales outperformed GPD by a wide margin—despite low consumer spending power, retail activity was high. In areas seemingly plagued by political and economic instability, retail some Survey respondents reported … [Read more...] about Licensed Sales Up 2.7% Worldwide; U.S./Canada Leads in Growth
The Language of Licensing
By Karina Masolova The language of licensing is slowly shifting to reflect new practices and perceptions. To this end, TLL surveyed our readers to gauge the extent of these changes—and while the implications for the business are not necessarily immediate or obvious, they run deep and true. Walking the floor of Licensing Expo 2016, it was clear that there exists a strict … [Read more...] about The Language of Licensing