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TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

April 18, 2016

By Karina Masolova At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter's Annual Licensing Business Survey. But while it may be big, the corporate segment was also devoid of drama growing at a slow … [Read more...] about TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

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