The Licensing Letter

Toikido

Panini To Produce Trading Cards for Piñata Smashlings

By Allison Watkinson TLL Reporter Toikido and the Panini Group have entered a licensing partnership for an extensive line of Piñata Smashlings collectibles. Initially founded in 1961, the Panini Group is an Italian company that develops, produces and distributes licensed trading cards, stickers, collectibles and published works through its network of … [Read more...] about Panini To Produce Trading Cards for Piñata Smashlings

Piñata Smashlings Move to the Metaverse With Supersocial

By Gary Symons TLL Editor in Chief Toikido has created a metaverse game for its hit toy line Piñata Smashlings with the help of developer Supersocial. Called the Piñataverse, the new multiplayer game offers players a unique social experience as they explore, capture, and train the magical pet-like Smashlings. Toikido says the idea was to create a first of its kind … [Read more...] about Piñata Smashlings Move to the Metaverse With Supersocial

Toikido Secures New Licensing Deals for Piñata Smashlings Franchise

By Allison WatkinsonTLL ReporterToikido has signed several consumer product licensing partnerships for its internally developed IP, Piñata Smashlings.The Piñata Smashlings partnerships were secured with help from the licensing and brand extension agency, Retail Monster. “In collaboration with our friends at Retail Monster, we’ve assembled a core group of top-notch licensing … [Read more...] about Toikido Secures New Licensing Deals for Piñata Smashlings Franchise

Toikido Grants Book License for Piñata Smashlings to Ladybird

By Allison Watkinson TLL Reporter The entertainment company Toikido has partnered with Ladybird Books for a collection of Piñata Smashlings-themed published content. The Piñata Smashlings IP was created and developed by Toikido's in-house design team as part of the company's larger Piñataverse franchise. The company plans to extend the Piñata Smashlings brand through … [Read more...] about Toikido Grants Book License for Piñata Smashlings to Ladybird

Among Us Video Game Creators Choose Toikido As Toy Partner

The studios behind the trending video game Among Us have chosen the newly formed British toymaker Toikido as their global master toy partner for a line of collectibles, action figures, plush toys, play sets and more. Among Us has become one of the world's most popular games since it was first released in June 2018 by InnerSloth and Dual Wield Studios. The game makers say its … [Read more...] about Among Us Video Game Creators Choose Toikido As Toy Partner