By Allison Watkinson TLL Reporter To celebrate Beanstalk’s 30th anniversary, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to three chosen brand owners. In return, Beanstalk asks only that… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
May 11, 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
May 4, 2022
By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in… . . . read more
CAA Completes Takeover of CAA-Global Brands Group
April 11, 2022
Creative Artists Agency (CAA) says it has completed its takeover of CAA-GBG Global Brand Management Group. CAA-GBG was originally created as a joint operation between CAA and holding company Global Brands Group in 2016. The two… . . . read more
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
March 30, 2022
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men’s grooming accessories through a licensing deal with… . . . read more
TV Licensing: The Point.1888 Engaged to Rep The Repair Shop
March 16, 2022
By Allison Watkinson TLL Reporter Ricochet has partnered with The Point.1888 to explore potential licensing possibilities for their popular TV show The Repair Shop. Ricochet is an independent television production company that focuses on entertaining… . . . read more
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
January 26, 2022
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive… . . . read more
Licensing Agencies: Simplified Signs With Jewel Branding and Licensing
October 26, 2021
The brand Simplified by Emily Ley, dedicated to helping design planners and organizational tools for busy women, has signed on with the agency Jewel Branding and Licensing. Jewel Branding & Licensing (JBL) is pleased to announce… . . . read more
Sweet Deal Between Mars Wrigley and Brand Central
August 23, 2021
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America’s favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands… . . . read more