The Licensing Letter

top licensing agencies

Inside Beanstalk: The Pioneer in Corporate Brand Licensing

By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing

TLL Offering Free Listings For Licensing Agencies in New Publication

By TLL Staff The Licensing Letter will be publishing an annual Global Guide to Licensing Agencies, and basic listings are being offered at no cost. The Guide is designed to help licensors and licensees identify the most appropriate licensing agency for their needs, and when submitted by the agency, listings will include a contact email, phone number and/or website … [Read more...] about TLL Offering Free Listings For Licensing Agencies in New Publication

Jewel: The Licensing Agency Brings Beautiful Things to the World

Gary Symons TLL Editor in Chief Beauty appears to be the core philosophy behind Jewel Branding, a licensing agency whose primary goal is to bring beautiful things into the world and into our lives. The company was founded by CEO Julie Newman (pictured above), who wanted to create beautifully designed products that appealed to her, reasoning that if she loved it, so would … [Read more...] about Jewel: The Licensing Agency Brings Beautiful Things to the World

TLL Feature: The Royalty Report a Delicious Take on Licensing

By Gary Symons TLL Editor in Chief It might be due to my own history as a broadcast journalist, but I’ve quickly become a fan of a new podcast, The Royalty Report, by licensing exec Peter Cross of Broad Street Licensing Group and marketing guru Trevor Graham. The premise is a bit like The Hot Ones, the popular interview podcast in which celebrities try to form halfway … [Read more...] about TLL Feature: The Royalty Report a Delicious Take on Licensing

Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths.  And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Fashion: Cronus Global Says ‘I Do’ to Representing Justina McCaffrey

By Allison Watkinson  TLL Reporter The Cronus Global licensing agency has been appointed to represent the Justina McCaffrey Lifestyle brand across all product categories. Justina McCaffrey is a Canadian fashion designer who specializes in high-quality, couture wedding dresses. Over the last three decades, the Justina McCaffrey bridalwear brand has gained attention … [Read more...] about Fashion: Cronus Global Says ‘I Do’ to Representing Justina McCaffrey

Striker To Handle Global Licensing For Meg2: The Trench

By Allison Watkinson TLL Reporter CMC Pictures has signed Striker Entertainment LLC to handle the worldwide licensing and merchandising for Meg 2: The Trench. The deal between CMC Pictures and Striker was negotiated by the executive producer of the upcoming film Randy Greenberg. Striker Entertainment is a full-service entertainment licensing agency that focuses on … [Read more...] about Striker To Handle Global Licensing For Meg2: The Trench

Brand Central Signs New Deals for Bored of Directors NFT Collective

By Allison Watkinson TLL Reporter Brand Central and its network of global sub-agents have secured new licensing partners for the Bored of Directors NFT collective. Brand Central LLC is the exclusive global licensing and brand management agency for the Bored of Directors NFT collective. The agency is known for helping its clients enhance brand value through strategic … [Read more...] about Brand Central Signs New Deals for Bored of Directors NFT Collective

Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO

By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO

Commentary: Why You Should Target Games For Your Intellectual Property

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property