Virtual reality technology is giving entertainment licensors a way to immerse fans more fully in their favorite franchises, with perennial properties including Shrek and Star Wars positioned to reach fans in three dimensions. DreamWorks Animation has entered into a deal with visual effects house Digital Domain to produce VR experiences with popular DWA characters, including … [Read more...] about With VR, Top Entertainment Properties Weave a Web Around Fans
Touring Exhibitions
Place-based Strategy Getting DreamWorks Where it Wants to Go
By Marcy Magiera DreamWorks Animation (DWA) must be as happy as, well, an ogre in a swamp with its strategy to exploit Shrek, Hiccup, Oh, Alex and other characters in location-based licensing. As its DreamWorks DreamPlace holiday attractions roll out in malls across the U.S. and London, the movie studio reported that its consumer product revenues more than doubled in the third … [Read more...] about Place-based Strategy Getting DreamWorks Where it Wants to Go
Philadelphia Flooded with Pope Products
By Marcy Magiera Updated Sept. 8, 2015 With less than three weeks until Pope Francis arrives on his first apostolic journey to the U.S., Philadelphia is reportedly becoming awash in papal products, both licensed and unlicensed. ‘Pope Rosary? Licensed. ‘Papal bobblehead? Licensed. ‘Pontiff wine glasses, Christmas ornaments, plush dolls, lifesize standees, etc.? All licensed. But … [Read more...] about Philadelphia Flooded with Pope Products
Hello Kitty Hits the Road
Hello Kitty, one of the properties widely believed to have been squeezed by Frozen’s wild popularity in 2014, is taking to the road to defend her turf. The Sanrio property, an almost $4 billion globally licensed brand in 2013, is at the center of Hello Kitty’s Supercute Friendship Festival, the property’s first-ever North America touring show. The live entertainment show will … [Read more...] about Hello Kitty Hits the Road
Licensed Properties Steer Touring Shows
Experiential licensing is not limited to theme parks. Touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. For example, Feld Entertainment, producer of Disney on Ice, reportedly expects to sell more than three million tickets for the full run of its Frozen version of the ice show, … [Read more...] about Licensed Properties Steer Touring Shows