The Licensing Letter

toy licensing

Construction Zone: Spin Master Announces Production on Paw Patrol III

Hit Series Also Reveals Two New Licensing Deals with Hasbro's Monopoly and Burger King TLL Staff The second Paw Patrol isn't even out yet and Spin Master has confirmed there will be a third film in the series. Spin Master has announced that it will co-produce the Paw Patrol threequel with its partners Nickelodeon Movies and Paramount Pictures for theatrical release in … [Read more...] about Construction Zone: Spin Master Announces Production on Paw Patrol III

Women in Toys Mourns Loss of Past President Joan Packard Luks

It is with heavy hearts that Women in Toys, Licensing & Entertainment announces the passing of our beloved past president, Joan Packard Luks. Joan was a revered licensing executive, mentor to many, and an industry luminary. Her radiant spirit and warm demeanor made everyone who knew her feel like family. Joan passed away on Tuesday, Sept. 5, leaving behind a profound legacy … [Read more...] about Women in Toys Mourns Loss of Past President Joan Packard Luks

Walmart Releases Its Influential Top Toys List For 2023

By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023

LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles

By Allison WatkinsonTLL ReporterLEGO has revealed its second series of Marvel Studios Disney+ Collectible Minifigures which features twelve officially licensed Marvel characters. The characters featured in the co-branded LEGO Minifigures series are Storm, She-Hulk, Agatha Harkness, Wolverine, Echo, Moon Knight, Hawkeye, Kate Bishop, The Werewolf, Goliath, Mr. Knight, and Beast. … [Read more...] about LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles

Toy Association Names Top STEAM Toys for Smart Kids

By Allison Watkinson TLL Reporter The Toy Association has released its Back to School STEAM Toy Shopping List, which features 25 officially accredited STEAM toys. "As families across the U.S. get ready for another back-to-school season, our list offers parents a well-vetted guide that will help kids flourish this academic year and build skills through engaging, … [Read more...] about Toy Association Names Top STEAM Toys for Smart Kids

Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection

By Allison WatkinsonTLL ReporterSpin Master is rebooting the Bakugan kids' entertainment franchise with a new anime series and toy line. The reimagined Bakugan anime series will launch on Netflix in the US, Canada, Australia, the Nordics and the Middle East on Sept. 1, and will air on Disney XD in the U.S. on Sept. 23.In addition, the first two episodes of the Bakugan animated … [Read more...] about Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection

Spin Master Unleashes New Pack of Toys for Paw Patrol

Spin Master has officially unveiled its new toy collection for the franchise's upcoming second feature film PAW Patrol: The Mighty Movie. The film is a Spin Master Entertainment production, produced in association with Nickelodeon Movies and Paramount Pictures. "Packed with jaw-dropping transformations, the PAW Patrol: The Mighty Movie toy collection will spark limitless … [Read more...] about Spin Master Unleashes New Pack of Toys for Paw Patrol

Analysis: Is India the Best Toy Manufacturing Alternative to China?

By: David Salvaraj Courtesy of Global Toy News There are currently three major toy manufacturing countries: China, India, and Vietnam. In this article, David Salvaraj (david.selvaraj@source4india.com) makes the case for his country, India as the world’s next big toy manufacturing hub. David, a familiar face at global trade shows, is an experienced India Toy Consultant for … [Read more...] about Analysis: Is India the Best Toy Manufacturing Alternative to China?

The New Canadian Eatery Inspired by LEGO Bricks

By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks

KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise

By Allison Watkinson TLL Reporter The toy and game company KessCo has announced an exciting new partnership with Crunchyroll and its popular Spy x Family franchise. The collaboration will pave the way for an upcoming tabletop game titled SPY x FAMILY: Mission for Peanuts, set to release in Fall 2023 at Barnes & Noble and other leading retail locations. "Bringing … [Read more...] about KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise