By Allison Watkinson TLL Reporter The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid’s series Dino Ranch The upcoming product range will feature the Big… . . . read more
Hit Series Gigantosaurus Appoints Master Toy Maker
May 16, 2022
By Allison Watkinson TLL Reporter Cyber Group Studios has hired the boutique toy company United Smile as the new worldwide master toy licensee for its CGI-animated series, Gigantosaurus. In its new position, United Smile will… . . . read more
Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
May 3, 2022
The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen… . . . read more
Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
April 28, 2022
Mattel and Warner Bros. have announced development of a Hot Wheels movie, produced by J.J. Abrams’ Bad Robot studio. The result will be a live-action film featuring the venerable toy racing car brand, which remains… . . . read more
TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf
April 14, 2022
Multi-brand toy company TCG Toys is bringing back the licensed 1990s heritage toy line, Bend-Ems, through a slate of licensing agreements. Bend-Ems are action figures with bendable arms and legs. The soft rubber-like exterior and… . . . read more
FILM CHARACTERS
Warner Unveils Magical Licensing Deals for Fantastic Beasts
April 8, 2022
WarnerMedia Global Brands and Experiences is launching a collection of products to celebrate the upcoming film Fantastic Beasts: The Secrets of Dumbledore. Fantastic Beasts: The Secrets of Dumbledore is the newest adventure in the Wizarding… . . . read more
Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
March 30, 2022
By Allison Watkinson TLL Reporter EnchantedMob Inc. and PhatMojo have announced a global licensing deal for the terrifying indie video game, Poppy Playtime. Under the terms of the deal, PhatMojo will serve EnchantedMob as its… . . . read more
Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
March 29, 2022
Mattel announced it has won the toy rights to Dreamworks’ Trolls franchise, in the leadup to the 2023 sequel. The US toy giant says it has signed a multi-year global licensing agreement with Universal Brand… . . . read more
NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
March 28, 2022
By Allison Watkinson TLL Reporter Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection. World of Women consists of over 10,000 one-of-one randomly-generated,… . . . read more
LEGO, Disney, Jazwares Clean Up In Toy Of The Year Awards
February 22, 2022
By Gary Symons TLL Editor in Chief LEGO dominated this year’s TOTY award list with seven wins, but Jazwares’ Squishmallow line won Toy of the Year, winning three separate awards. “Squishmallows takes the crown!” the… . . . read more