The SoulPublishing and BunMo have unveiled a line of toys from their multi-product deal between the digital-first studio and the digital-first toy company. The product line includes 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys… . . . read more
Strong Growth in Global Toy Revenue in 2021 to End in 2022
June 21, 2022
NDP Report Points to Coming Decline Due to Inflation, and Underlines Importance of Licensing to Toy Industry By Gary Symons TLL Editor in Chief The toy industry had its best year in a decade in… . . . read more
BRANDS
Licensing International Excellence Awards Honor Innovation
May 29, 2022
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop… . . . read more
Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
May 17, 2022
By Allison Watkinson TLL Reporter The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid’s series Dino Ranch The upcoming product range will feature the Big… . . . read more
Hit Series Gigantosaurus Appoints Master Toy Maker
May 16, 2022
By Allison Watkinson TLL Reporter Cyber Group Studios has hired the boutique toy company United Smile as the new worldwide master toy licensee for its CGI-animated series, Gigantosaurus. In its new position, United Smile will… . . . read more
Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
May 3, 2022
The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen… . . . read more
Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
April 28, 2022
Mattel and Warner Bros. have announced development of a Hot Wheels movie, produced by J.J. Abrams’ Bad Robot studio. The result will be a live-action film featuring the venerable toy racing car brand, which remains… . . . read more
TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf
April 14, 2022
Multi-brand toy company TCG Toys is bringing back the licensed 1990s heritage toy line, Bend-Ems, through a slate of licensing agreements. Bend-Ems are action figures with bendable arms and legs. The soft rubber-like exterior and… . . . read more
FILM CHARACTERS
Warner Unveils Magical Licensing Deals for Fantastic Beasts
April 8, 2022
WarnerMedia Global Brands and Experiences is launching a collection of products to celebrate the upcoming film Fantastic Beasts: The Secrets of Dumbledore. Fantastic Beasts: The Secrets of Dumbledore is the newest adventure in the Wizarding… . . . read more
Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
March 30, 2022
By Allison Watkinson TLL Reporter EnchantedMob Inc. and PhatMojo have announced a global licensing deal for the terrifying indie video game, Poppy Playtime. Under the terms of the deal, PhatMojo will serve EnchantedMob as its… . . . read more